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Strategic Communication During Whole-System Change: Advice and Guidance for School District Leaders and PR Specialists (Leading Systemic School Improvement) - Couverture souple

Duffy, Francis M.

 
9781578865314: Strategic Communication During Whole-System Change: Advice and Guidance for School District Leaders and PR Specialists (Leading Systemic School Improvement)
Couverture souple
ISBN 10 : 157886531X ISBN 13 : 9781578865314
Editeur : R&L Education, 2006

Synopsis

Times of great change in school districts require strategic communication with internal and external stakeholders including the use of school public relations tools and techniques. Strategic Communication During Whole System Change provides theoretical and practical advice and guidance to district-based change leaders and school public relations specialists on how they can support their districts transformation journey by engaging in strategic communication. The book also provides guidance on how to make simultaneous fundamental changes in three key sets (or change paths) of organizational variables that affect a school systems overall performance: Path 1-a districts relationship with stakeholders in the external environment; Path 2- a districts core and supporting work processes; and Path 3- a districts internal social infrastructure. A collection of essays written by school public relations practitioners and other change leaders who share their views is also included.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

À propos de l'auteur

Francis M. Duffy is a professor of change leadership in education at Gallaudet University in Washington, D.C. He is the founding editor of Rowman & Littlefield Education's Leading Systemic School Improvement Series and has written numerous books.

Patti L. Chance is an associate professor in the Department of Education Leadership and program coordinator for pre-K-12 education leadership at the University of Nevada, Las Vegas. She also serves as the editor of The Rural Educator.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
R&L Education
Date d'édition
2006
Langue
anglais
ISBN 10 
157886531X
ISBN 13 
9781578865314
Reliure
Broché
Nombre de pages
262
Coordonnées du fabricant
non disponible
Personne responsable
GPSR Kontakt
gpsr@libri.de

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