Articles liés à The Advertising Age Encyclopedia of Advertising,3 Vols.

The Advertising Age Encyclopedia of Advertising,3 Vols. - Couverture rigide

McDonough, John; Egolf, Karen

 
9781579581725: The Advertising Age Encyclopedia of Advertising,3 Vols.

Synopsis

For a full list of entries and contributors, a generous selection of sample entries, and more, visit the The "Advertising Age" Encyclopedia of Advertising website.

Featuring nearly 600 extensively illustrated entries, The Advertising Age Encyclopedia ofAdvertising provides detailed historic surveys of the world's leading agencies and major advertisers, as well as brand and market histories; it also profiles the influential men and women in advertising, overviews advertising in the major countries of the world, covers important issues affecting the field, and discusses the key aspects of methodology, practice, strategy, and theory. Also includes a color insert.

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À propos de l'auteur

McDonough, John; Egolf, Karen

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.