Web Word Wizardry: A Guide to Writing for the Web and Intranet - Couverture souple

McAlpine, Rachel

Couverture souple

ISBN 10 : 1580082238 ISBN 13 : 9781580082235

Editeur : Ten Speed Press, 2000

Synopsis

Rare book

A propos du livre

Présentation de l'éditeur

At last, a comprehensive book on writing for the Web and intranet. Beaming with both authority and enthusiasm, Web-wordsmith Rachel McAlpine illuminates the twilight zone between Web design and traditional business writing. This fun and practical guide is crammed with expert advice on how to make online content readable, usable, findable, accessible, and credible. Everything's here, from keywords to titles, from ezines to alt-text, from global English to optimizing websites for search engines.Screenshots and checklists throughout make it easy for Web designers, wordsmiths, and businesspeople to produce quality Web content. Unlike any other book on the topic, WEB WORD WIZARDRY is an everyday office tool, a reference work, and heck, a darn good read.

Biographie de l'auteur

RACHEL McALPINE is a writer, editor, and trainer, specializing in Web copywriting. Her twenty-five other books include novels, textbooks, plays, poetry, and books about writing and writers. She lives in Wellington, New Zealand.

Détails de l'édition

• Éditeur: Ten Speed Press
• Date d'édition: 2000
• Langue: anglais
• ISBN 10: 1580082238
• ISBN 13: 9781580082235
• Reliure: Broché
• Nombre de pages: 144
• Coordonnées du fabricant: non disponible
• Personne responsable: non disponible