Restaurant Success by the Numbers: A Money-Guy's Guide to Opening the Next Hot Spot - Couverture souple

Fields, Roger

Couverture souple

ISBN 10 : 1580086632 ISBN 13 : 9781580086639

Editeur : Ten Speed Press, 2007

Synopsis

Ninety percent of all restaurants fail, and those that succeed happened upon that mysterious X factor, right? Wrong! A man of many hats-money-guy, restaurant owner, and restaurant consultant-Roger Fields shows how a restaurant can survive its first year, based on far more than luck, and keep diners coming back for many years to come. Featuring real-life restaurant start-up stories (including some of the author'¬'s own), this comprehensive how-to walks readers through the logistics of opening a restaurant: creating the concept, choosing a location, designing the menu, establishing ambiance, hiring staff, and, most important, turning a profit. Opening a restaurant isn'¬?t easy, but this realistic dreamer'¬'s guide helps set the table for lasting success.

A propos du livre

Revue de presse

As definitive a perfectly planned guide as ever written . . . as essential to a restaurant's success as food.
-Food Industry News
"A must-read, not only for those thinking about opening a restaurant, but for those already in the business as well. Combining his financial and analytical expertise with his clear, casual writing style, Roger shows how to balance entrepreneurial spirit with sound business judgment. If only I'd had this book before opening my own restaurant, I would have saved myself tons of time, money, and headache!"
-Mary Canales, owner, Ici Ice Cream

Biographie de l'auteur

After ten years as a certified public accountant, Roger Fields stopped counting beans and started cooking them. He owned two successful restaurants in New York City before moving to the San Francisco Bay Area. Also a restaurant consultant, Roger is in the process of opening his third restaurant.

Détails de l'édition

• Éditeur: Ten Speed Press
• Date d'édition: 2007
• Langue: anglais
• ISBN 10: 1580086632
• ISBN 13: 9781580086639
• Reliure: Broché
• Nombre de pages: 240
• Coordonnées du fabricant: non disponible
• Personne responsable: non disponible