Starting & Running Your Own Small Farm Business: Small-Farm Success Stories * Financial Assistance Sources * Marketing & Selling Ideas * Business Plan Forms & Documents - Couverture souple

Aubrey, Sarah B

Couverture souple

ISBN 10 : 1580176976 ISBN 13 : 9781580176972

Editeur : Storey Publishing, 2008

Synopsis

Running your own small farm is demanding enough, but making it profitable presents a host of further challenges. In this business-savvy guide to farming on a small scale, Sarah Aubrey covers everything from financial plans and advertising budgets to web design and food service wholesalers. Learn how to isolate your target audience and craft artisanal products that will delight and amaze customers. With a solid business strategy in place, you can confidently turn your passion into a productive and profitable venture.

A propos du livre

À propos de l'auteur

Sarah Beth Aubrey is the author of Starting and Running Your Own Small Farm Business. She holds a B.S. in Agricultural Communications from the University of Illinois and is the owner of Prosperity Consulting, LLC, a Certified Women’s Business Enterprise.

À propos de la quatrième de couverture

You Can Farm for a Living

With entrepreneurial drive, a practical business plan, and some marketing savvy, you can run a successful small-farm business that brings your products to your target audience. The demand for fresh, local, organic, naturally raised, lovingly crafted, or sustainably produced small-farm products is on the rise. With seasoned farmer Sarah Beth Aubrey as your guide, discover how you can make the most of these opportunities.

Learn how to:
*Develop a viable business plan
*Conduct market research
*Secure financing
*Comply with USDA and other food safety guidelines
*Protect your assets
*Determine correct product pricing
*Choose your selling venues: farmers' markets, farmstands, the Web, direct mail, wholesalers
*Create a marketing plan that tells your story
*Adjust and revise your plan as your business grows

Throughout, Aubrey includes profiles of successful farm businesses for inspiration, as well as checklists, contracts, and sample forms to keep you on track.

Détails de l'édition

• Éditeur: Storey Publishing
• Date d'édition: 2008
• Langue: anglais
• ISBN 10: 1580176976
• ISBN 13: 9781580176972
• Reliure: Broché
• Nombre de pages: 176
• Coordonnées du fabricant: WordUnited GmbH; distribution@wordunited.com; ; Theodorstrasse 105; DUSSELDORF; 40472; Allemagne