The Entrepreneurial Engineer: Starting Your Own High-Tech Company - Couverture rigide

Fields, R. Wayne

 
9781580530293: The Entrepreneurial Engineer: Starting Your Own High-Tech Company

Synopsis

This resource is designed for engineers and managers with creative product ideas but limited knowledge of how to actually start building a company around these ideas. The volume provides practical insights, tools, objectives, strategies and actions you can apply in any stage of your project, from the initial idea to the all-important question of profitability. The emphasis is on practical business development principles for the small, sub-venture capital project. The ever-pressing issue of funding is shown as a manageable hurdle and the reader is shown how to structure and develop a business so as to attract potential investors. The critical role of marketing is also explained.

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Autres éditions populaires du même titre

9781580532358: The Entrepreneurial Engineer: Starting Your Own High-Tech Company

Edition présentée

ISBN 10 :  1580532357 ISBN 13 :  9781580532358
Editeur : Artech House Publishers, 2014
Couverture rigide