Articles liés à Advertising Vs. Marketing: The Ethical Challenge

Advertising Vs. Marketing: The Ethical Challenge - Couverture souple

Kelly, Ileen E

 
9781581122664: Advertising Vs. Marketing: The Ethical Challenge
Couverture souple
ISBN 10 : 1581122667 ISBN 13 : 9781581122664
Editeur : Dissertation.com, 2005

Synopsis

Various business models have been presented each reflecting their strengths and weaknesses. The first model demonstrates consumer purchase behavior. The second model demonstrates marketing strategies. The third model demonstrates the use of various advertising vehicles and the last model demonstrates the human aspect that combines salesmanship and leadership with ethical business codes of conduct. This researcher found a multitude of articles, books, journals, and websites on each topic and recognized the need for these models to merge. Based on the readings, you will observe the pros and cons which lead to the end results. Results from which decisions are judged as ethical including the decision making that requires the means to be ethical as well.

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Éditeur
Dissertation.com
Date d'édition
2005
Langue
anglais
ISBN 10 
1581122667
ISBN 13 
9781581122664
Reliure
Broché
Nombre de pages
192
Coordonnées du fabricant
non disponible
Personne responsable
non disponible