The Complete Guide to Book Marketing - Couverture souple

Cole, David

Couverture souple

ISBN 10 : 1581150288 ISBN 13 : 9781581150285

Editeur : Allworth Press,U.S., 1999

Synopsis

Book by Cole David

A propos du livre

Présentation de l'éditeur

With an intense focus on strategy that won’t be found in any other guide, this invaluable resource will be of immediate help to publishers, authors, and most anyone who wants to succeed in the publishing industry.

Completely updated and expanded with an enhanced focus on selling outside traditional channels, The Complete Guide to Book Marketing features systematic, results-oriented approaches to reaching the largest amount of readers for the least amount of money. Readers will find no-nonsense advice for building a publishing identity, cultivating feedback from your audience, and implementing an effective publicity campaign. This new edition also features a brand-new section on marketing to the lucrative education market, as well as new information on e-book marketing, print-on-demand, and marketing backlist and reprint titles.

• Revised edition includes many
real-world examples of successful
marketing strategies

• Includes a complete marketing plan geared to generating long-term results

Biographie de l'auteur

The former marketing director of Nolo Press, author David Cole has more than 30 years of experience in publishing. He lives in Berkeley, CA.

Détails de l'édition

• Éditeur: Allworth Press,U.S.
• Date d'édition: 1999
• Langue: anglais
• ISBN 10: 1581150288
• ISBN 13: 9781581150285
• Reliure: Broché
• Nombre de pages: 288
• Coordonnées du fabricant: non disponible
• Personne responsable: non disponible