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Synopsis
Design Management Written by a leading authority in the fields of marketing and design, here is first book ever to bring together the theory and practice of design management. In eleven comprehensive chapters, Design Management offers time-tested tools for choosing the right design agency . . . integrating design in the organization . . . creating value and contributing to company performance . . . contributing to brand value and corporate vision . . . and implementing design projects. What's more, dozens of case studies, real-life examples, and leadership profiles illustrate essential theories from design, management, and marketing. An indispensable reference for every desig...
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Biographie de l'auteur
Brigitte Borja de Mozota founded the first Ph.D. program in design management and wrote the first book on the subject in France. A professor of marketing, innovation, and strategy at the Université Paris X-Nanterre, she lives in Paris.
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- ÉditeurAllworth
- Date d'édition2003
- ISBN 10 1581152833
- ISBN 13 9781581152838
- ReliureBroché
- Langueanglais
- Nombre de pages288
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Design Management: Using Design to Build Brand Value and Corporate Innovation
Edité par
Allworth, 2003
ISBN 10 : 1581152833
ISBN 13 : 9781581152838
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Design Management : Using Design to Build Brand Value and Corporate Innovation
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Skyhorse Publishing Company, Incorporated, 2003
ISBN 10 : 1581152833
ISBN 13 : 9781581152838
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Design Management : Using Design to Build Brand Value and Corporate Innovation
Edité par
Skyhorse Publishing Company, Incorporated, 2003
ISBN 10 : 1581152833
ISBN 13 : 9781581152838
Ancien ou d'occasion
Couverture souple
Vendeur : Better World Books, Mishawaka, IN, Etats-Unis
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Design Management: Using Design to Build Brand Value and Corporate Innovation
Edité par
Allworth, 2003
ISBN 10 : 1581152833
ISBN 13 : 9781581152838
Ancien ou d'occasion
Couverture souple
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Design Management: Using Design to Build Brand Value and Corporate Innovation
Edité par
Allworth, 2003
ISBN 10 : 1581152833
ISBN 13 : 9781581152838
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Design Management: Using Design to Build Brand Value and Corporate Innovation
Edité par
Allworth, 2003
ISBN 10 : 1581152833
ISBN 13 : 9781581152838
Ancien ou d'occasion
Paperback
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Design Management: Using Design to Build Brand Value and Corporate Innovation
Edité par
Allworth, 2003
ISBN 10 : 1581152833
ISBN 13 : 9781581152838
Ancien ou d'occasion
Paperback
Vendeur : ThriftBooks-Dallas, Dallas, TX, Etats-Unis
Évaluation du vendeur 5 sur 5 étoiles
Paperback. Etat : Good. No Jacket. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less 0.92. N° de réf. du vendeur G1581152833I3N00
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Design Management: Using Design to Build Brand Value and Corporate Innovation
Edité par
Allworth, 2003
ISBN 10 : 1581152833
ISBN 13 : 9781581152838
Ancien ou d'occasion
Paperback
Vendeur : ThriftBooks-Atlanta, AUSTELL, GA, Etats-Unis
Évaluation du vendeur 5 sur 5 étoiles
Paperback. Etat : Good. No Jacket. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less 0.92. N° de réf. du vendeur G1581152833I3N00
Quantité disponible : 1 disponible(s)
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Design Management: Using Design to Build Brand Value and Corporate Innovation
Edité par
Allworth, 2003
ISBN 10 : 1581152833
ISBN 13 : 9781581152838
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Paperback
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Design Management: Using Design to Build Brand Value and Corporate Innovation
Edité par
Allworth, 2003
ISBN 10 : 1581152833
ISBN 13 : 9781581152838
Ancien ou d'occasion
Couverture souple
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