Design Management: Using Design to Build Brand Value and Corporate Innovation - Couverture souple

Borja De Mozota, Brigitte

Couverture souple

ISBN 10 : 1581152833 ISBN 13 : 9781581152838

Editeur : Allworth, 2003

Synopsis

Written by a leading authority in the fields of marketing and design, here is first book ever to bring together the theory and practice of design management. In eleven comprehensive chapters, Design Management offers time-tested tools for choosing the right design agency . . . integrating design in the organization . . . creating value and contributing to company performance . . . contributing to brand value and corporate vision . . . and implementing design projects. What’s more, dozens of case studies, real-life examples, and leadership profiles illustrate essential theories from design, management, and marketing. An indispensable reference for every design and marketing professional.• Copublished with the prestigious Design Management Institute in Boston • Features case studies from leaders in design and marketing management

Allworth Press, an imprint of Skyhorse Publishing, publishes a broad range of books on the visual and performing arts, with emphasis on the business of art. Our titles cover subjects such as graphic design, theater, branding, fine art, photography, interior design, writing, acting, film, how to start careers, business and legal forms, business practices, and more. While we don't aspire to publish a New York Times bestseller or a national bestseller, we are deeply committed to quality books that help creative professionals succeed and thrive. We often publish in areas overlooked by other publishers and welcome the author whose expertise can help our audience of readers.

A propos du livre

À propos de l?auteur

Brigitte Borja de Mozota is a pioneer in design management who founded the first Ph.D. program on design management and wrote the first book on the subject in France. An internationally respected researcher with long industry experience, she has been a member of the Board of Advisors of the Design Management Institute in Boston since 1995, and chair of its Research Advisory Council since 1998. She has written numerous articles about design management and organised conferences on the subject for more than ten years, including the DMI Academic Forum. She now teaches marketing, innovation, and strategy at the prestigious Universite Paris X Nanterre and design management at the Universite de Nancy 2. She lives in Paris.

Détails de l'édition

• Éditeur: Allworth
• Date d'édition: 2003
• Langue: anglais
• ISBN 10: 1581152833
• ISBN 13: 9781581152838
• Reliure: Broché
• Nombre de pages: 288
• Coordonnées du fabricant: non disponible
• Personne responsable: non disponible