Communication Design: Principles, Methods, And Practice - Couverture souple

Frascara, Jorge

 
9781581153651: Communication Design: Principles, Methods, And Practice
Couverture souple
ISBN 10 : 1581153651 ISBN 13 : 9781581153651
Editeur : Allworth Press,U.S., 2004

Présentation de l'éditeur

Graphic design students will get a firm grip on the theory and practice of communication design with this unique work that inspires young designers to look beyond aesthetic concerns and develop an integrated, multidimensional understanding of this ever-changing field. New designers learn how to approach design problems in a methodical, professional manner; how the human mind interprets visual and verbal messages; how technology choices impact the design process; how design is used in the service of information and persuasion; and what it means to design for noncommercial advertising and political propaganda. Complete with practical examples, case studies, and cutting-edge research, this primer is a springboard to integrated, contemporary communication design.

Biographie de l'auteur

Jorge Frascara is the former chairman of art and design at the University of Alberta, Canada, where he currently teaches communication design. He lives in Alberta, Canada.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
Allworth Press,U.S.
Date d'édition
2004
Langue
anglais
ISBN 10 
1581153651
ISBN 13 
9781581153651
Reliure
Broché
Nombre de pages
206
Coordonnées du fabricant
non disponible
Personne responsable
non disponible