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Designing Effective Communications: Creating Contexts for Clarity And Meaning - Couverture souple

 
9781581154498: Designing Effective Communications: Creating Contexts for Clarity And Meaning
Couverture souple
ISBN 10 : 1581154496 ISBN 13 : 9781581154498
Editeur : Allworth Press,U.S., 2006

Synopsis

Unusual book

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

Présentation de l'éditeur

• Groundbreaking ideas on how we communicate a message

• Considers messages conveyed through design, clothing, corporate logos, signs, teaching, even space exploration

• Exciting for students and teachers of graphic arts and communication

In the essays that make up Designing Effective Communications, a diverse group of experts on communication design challenge the traditional “the medium is the message” theory. They discuss the physical, visual, cognitive, and cultural meanings of messages and look at how interpretation plays a fundamental role in the creation of meaning.

Biographie de l'auteur

Jorge Frascara is a renowned authority on communication design. A former president of Icograda, and chairman of art and design at the University of Alberta, he has taught for nearly forty years. He has published more than fifty articles in leading journals, and is the
author of the book Communication Design. He lives in Alberta, Canada.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
Allworth Press,U.S.
Date d'édition
2006
Langue
anglais
ISBN 10 
1581154496
ISBN 13 
9781581154498
Reliure
Broché
Nombre de pages
304
Éditeur
Frascara Jorge
Coordonnées du fabricant
non disponible
Personne responsable
non disponible