The Graphic Designer's Guide to Better Business Writing - Couverture souple

Janoff, Barbara; Cash-Smith, Ruth

Couverture souple

ISBN 10 : 1581154720 ISBN 13 : 9781581154726

Editeur : Allworth Press, 2007

Synopsis

Visual-thinking graphic designers sometimes struggle to express themselves clearly and effectively in writing. Now there's help! The Graphic Designer's Guide to Better Business Writing teaches graphic designers how to write compelling business communications. Created especially to address the needs of graphic designers, this handy guide breaks the writing process down into simple, easy-to-understand stages and offers practical writing and presentation models that designers can put to use immediately. Real-life examples cover an array of essential topics: writing winning resumes and cover letters, landing accounts, writing polished letters and reports, creating design briefs, and much more. As a bonus, the authors include time-saving insider tricks of the trade, gleaned from interviews with design professionals and creative directors from across the country.

A propos du livre

Présentation de l'éditeur :

At last! The book that helps visual thinkers write more effectively.

Visual-thinking graphic designers sometimes struggle to express themselves clearly and effectively in writing. Now there’s help! The Graphic Designer's Guide to Better Business Writing teaches graphic designers how to write compelling business communications. Created especially to address the needs of graphic designers, this handy guide breaks the writing process down into simple, easy-to-understand stages and offers practical writing and presentation models that designers can put to use immediately. Real-life examples cover an array of essential topics: writing winning resumes and cover letters, landing accounts, writing polished letters and reports, creating design briefs, and much more. As a bonus, the authors include time-saving insider tricks of the trade, gleaned from interviews with design professionals and creative directors from across the country.

• How to write letters, reports, design briefs, contracts, and more

• Includes time-saving tips from design pros across the country

• Great for designers and anyone who teaches or works with designers

Biographie de l'auteur :

Barbara Janoff is the writing coordinator for Fashion Institute of Technology, where she developed and teaches specialized business writing courses for graphic designers, photographers, and interior designers. She lives in New York City.
Ruth Cash-Smith has published more than 70 articles in trade magazines and written several award-winning handbooks for organizations. She lives in Downeast, Maine.

À propos de cette édition

• Éditeur: Allworth Press
• Date d'édition: 2007
• ISBN 10: 1581154720
• ISBN 13: 9781581154726
• Reliure: Broché
• Nombre de pages: 288