Effective Publications Management: Keeping Print Communications on Time, on Budget, on Message - Couverture souple

Lips, Cathy Connor

Couverture souple

ISBN 10 : 1581154860 ISBN 13 : 9781581154863

Editeur : Allworth, 2007

Synopsis

Master the details of creating, contracting, and overseeing print materials, and make your communication projects—annual reports, brochures, newsletters, and other publications—run smoothly.

Each chapter is dedicated to a different phase of the process. Topics include determining your communication needs, educating clients, creating proposals, planning schedules and budgets, hiring a creative team, selecting printers, and much more. Award-winning creative directors, art directors, designers, editors, and consultants share their publications-management strategies and exemplary work. Sample project schedules, budgets, and vendor contracts are provided.

- One phase of the publication process per chapter
- Ideal for professionals in corporate and nonprofit communications and marketing, for graphic designers, and for design and business students
- Great reference for anyone creating or overseeing any type of print publication, novices as well as seasoned professionals who can benefit from industry experts knowledge
- 58 color images plus 18 sample schedules, budgets, contracts, and more!

A propos du livre

À propos de l?auteur

Cathy Connor Lips is a veteran of the marketing and communications fields. She has taught publications management at the University of Baltimore since 1990.

Détails de l'édition

• Éditeur: Allworth
• Date d'édition: 2007
• Langue: anglais
• ISBN 10: 1581154860
• ISBN 13: 9781581154863
• Reliure: Broché
• Nombre de pages: 208
• Coordonnées du fabricant: non disponible
• Personne responsable: non disponible