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Synopsis
In the only book of its kind, now revised and updated with the latest research on the topic, veteran design consultant Peter L. Phillips offers the tools for success gained from nearly thirty years of developing corporate and brand identity programs. Readers will discover the most effective formats for design briefs, how to structure the best possible team, what distinguishes a great design brief from an adequate one, how to use the brief in project tracking, as a measuring tool, as a means of getting approval for a design solution, and much, much more. By covering all of the essential elements of an effective design brief, this unique and empowering guide will help you to ensure that the goals of your corporate design strategy are met.
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À propos de l?auteur
Peter L. Phillips is an internationally recognized expert in developing corporate design management strategies and programs. He has had more than thirty years’ experience as a senior corporate design manager, a consultant for many Fortune 500 companies, and a lecturer. He is the author of several books, including Creating the Perfect Design Brief: How to Manage Design for Strategic Advantage (Allworth Press). He lives in Marblehead, Massachusetts.
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Creating the Perfect Design Brief: How to Manage Design for Strategic Advantage
Edité par
Allworth, 2012
ISBN 10 : 1581159145
ISBN 13 : 9781581159141
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Creating the Perfect Design Brief: How to Manage Design for Strategic Advantage
Edité par
Allworth, 2012
ISBN 10 : 1581159145
ISBN 13 : 9781581159141
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Creating the Perfect Design Brief: How to Manage Design for Strategic Advantage
Edité par
Allworth, 2012
ISBN 10 : 1581159145
ISBN 13 : 9781581159141
Ancien ou d'occasion
Paperback
Vendeur : ThriftBooks-Dallas, Dallas, TX, Etats-Unis
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Creating the Perfect Design Brief: How to Manage Design for Strategic Advantage
Edité par
Allworth, 2012
ISBN 10 : 1581159145
ISBN 13 : 9781581159141
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Couverture souple
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Creating the Perfect Design Brief : How to Manage Design for Strategic Advantage
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Creating the Perfect Design Brief: How to Manage Design for Strategic Advantage
Edité par
Allworth, 2012
ISBN 10 : 1581159145
ISBN 13 : 9781581159141
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Creating the Perfect Design Brief : How to Manage Design for Stragegic Advantage
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Allworth, 2012
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ISBN 13 : 9781581159141
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Creating the Perfect Design Brief: How to Manage Design for Strategic Advantage
Edité par
Allworth, 2012
ISBN 10 : 1581159145
ISBN 13 : 9781581159141
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Creating the Perfect Design Brief: How to Manage Design for Stragegic Advantage
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Creating the Perfect Design Brief : How to Manage Design for Stragegic Advantage
Edité par
Allworth, 2012
ISBN 10 : 1581159145
ISBN 13 : 9781581159141
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Couverture souple
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Etat : good. May show signs of wear, highlighting, writing, and previous use. This item may be a former library book with typical markings. No guarantee on products that contain supplements Your satisfaction is 100% guaranteed. Twenty-five year bookseller with shipments to over fifty million happy customers. N° de réf. du vendeur 16651981-5
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