Color Management: A Comprehensive Guide for Graphic Designers - Couverture souple

Drew, John T; Meyer, Sarah A

Couverture souple

ISBN 10 : 1581159161 ISBN 13 : 9781581159165

Editeur : Allworth, 2012

Synopsis

Whether they are working in print, interactive, environmental, or web-based design, designers will learn how to apply color theory to their work in order to communicate and entertain. Graphic design professors John Drew and Sarah Meyer explain all of the technical issues that are relevant to communicating with color in 2-D and 3-D environments and in still and moving images. This invaluable guide arms designers with all the in-depth technical information that they need about color theory, color systems, mixing, removal, pigments, inks, papers, and printing. Graphic design students and educators will also appreciate Drew and Meyer's considerations of how human beings perceive and react to color in every aspect of their daily lives. Featuring over 200 dynamic samples of graphic design and color usage from around the world, this guide is an unrivaled resource and an excellent choice for course adoptions.

A propos du livre

Présentation de l'éditeur

The information age has created unparalleled opportunities for graphic designers to showcase their work across a variety of media. However, digital technology has often denied access to the deep colour expertise that has been developed by generations of artists and designers working with physical media. Color Management is a unique, one-stop resource for designers and graphic artists in every field of visual communication, whether they are working in print, interactive, environmental, or web-based design. The book explains all the technical issues that are relevant to communicating with colour, in two-dimensional and three-dimensional environments, and in still and moving images. This books arms designers with the in-depth technical information they need about colour theory, colour systems, mixing, removal, pigments, inks, papers, and printing, and explains how human beings perceive and react to colour in every aspect of their daily lives. By unlocking expertise and demystifying theory, this book opens the door to new and bold uses of colour that communicate and entertain.

Biographie de l'auteur

John Drew is Associate Professor at California State University, and has taught at The University of Utah and Virginia Commonwealth University in the graphic design and visual communications areas. Sarah Meyer is an Assistant Professor at California State Polytechnic University, Pomona, and a practicing graphic designer with her own business (Kinitex: Graphic Communications). They are the co-authors of Color Management for Packaging and Color Management for Logos.

Détails de l'édition

• Éditeur: Allworth
• Date d'édition: 2012
• Langue: anglais
• ISBN 10: 1581159161
• ISBN 13: 9781581159165
• Reliure: Broché
• Nombre de pages: 224
• Coordonnées du fabricant: non disponible
• Personne responsable: non disponible