It seems like almost every business, Web page enthusiast and marketing professional has a Web site these days. And it only takes a moment to know whether its message and objectives are clear and compelling or muddled and uninviting. This book will help both large businesses and independent designers create professional-looking Web sites simply and inexpensively. Using clean, clear language, this guide teaches how to develop a site's architecture and effectively balance the elements of tone, message, navigation and site dynamics. Designers will also learn how to better understand the Internet and recognize its limitations, establish a Web host account, determine the site's goals, develop efficient site navigation, then produce and promote an effective on-line presence.
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Anne-Marie Concepcion has worked as a consultant and trainer in the computer-based graphic design business since the late 1980s. Her clients have included the Chicago Tribune, Chicago Sun-Times, and World Book Encyclopedia (for which she wrote the entry "Desktop Publishing"). Anne-Marie has written for Digital Chicago, Personal Publishing, and The Page, and is Publish magazines Web columnist. She lives in Chicago, Illinois.
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