Logo Lab - Couverture souple

Simmons, Christopher

Couverture souple

ISBN 10 : 1581805497 ISBN 13 : 9781581805499

Editeur : HOW Books, 2005

Synopsis

Take a look inside...

...And get the inside scoop on a variety of logo processes, from concept to completion. Follow author Christopher Simmons as he interviews the designers and clients of 18 well-known logos. He investigates the stages of logo completion, shares sketches, conducts in-depth interviews, documents the approval process, and provides commentary and analysis.

Why is one process suitable for one client or industry, and not for another? How do different designers address different problems? How can different projects be approached in similar ways? Find the answers inside, along with outstanding examples of logos that really work.

• Queer Eye for the Straight Guy
• The Houston Texans
• Taylor Guitars
• Noche restaurant
• NYC2012 Olympic bid
• Estrus records
• Converse
• The Georgia Music Hall of Fame

By giving the reader a behind-the-scenes peek at how both corporate giants and low-budget operations acquire winning logos, this book is a practical and inspiring reference for any designer.

A propos du livre

Présentation de l'éditeur

Christopher C. H. Simmons, designer et enseignant, étudie l'identité visuelle de 18 entreprises ou organismes (restaurant, chaussures, guitares, maisons de disques, vins, comité olympique, musée...) à travers leurs logos, la conception de ceux-ci, leurs packagings ou certaines de leurs campagnes de publicité : Taylor Guitars, Grandconnect, Georgia Music Hall of Fame, Nyc2012 Olympic Bid, Blackwood Studios, Converse, Cinesound, NGI Communications, Noche Restaurant, Estrus Records, Gilead Sciences, The Ninth Vine, Ryan Associates, Kroger, NFL Houston Texans, Queer Eye for the Straight Guy, Zweites Deutsches Fernsehen et Paradox Media. Broché. 22 x 28 cm.

Détails de l'édition

• Éditeur: HOW Books
• Date d'édition: 2005
• Langue: anglais
• ISBN 10: 1581805497
• ISBN 13: 9781581805499
• Reliure: Broché
• Nombre de pages: 144
• Coordonnées du fabricant: non disponible
• Personne responsable: non disponible