Identity Crisis!: 100 Redesigns That Transformed Stale Identities into Successful Brands - Couverture rigide

Fisher, Jeff

Couverture rigide

ISBN 10 : 1581809395 ISBN 13 : 9781581809398

Editeur : HOW Books, 2007

Synopsis

Clients in Crisis

It's not unusual for a business or organization to experience an "identity crisis" as the years pass and its public persona dulls. In Identity Crisis!, identity design professional Jeff Fisher gives you a behind-the-scenes look at the identity redesign process in 50 different case studies. This book showcases results that designers around the world have provided for clients, including one-person businesses, retail operations, major corporations, restaurants, educational institutions, performing arts groups and more.

Through detailed, illustrated case studies, Identity Crisis! presents the obstacles that graphic designers - and their clients - may face when an identity starts to lose its luster and target market appeal. This volume showcases the creative results in the redesign of logos, stationery, signage, websites, menus, environment and collateral items. Over 400 illustrative elements - "befores" and "afters" - provide the inspiration for a solution to any identity crisis.

With foreword by Jack Anderson of Hornall Anderson Design.

A propos du livre

À propos de l'auteur

Jeff Fisher has been designing logos, creating corporate identity systems and branding organisations, businesses and products for nearly 30 years. His work has been featured in HOW, Print, Graphic Design: usa and other international design publications. More than 75 books on the design of logos, the business of graphic design, and small-business marketing have presented his work as industry examples.

Détails de l'édition

• Éditeur: HOW Books
• Date d'édition: 2007
• Langue: anglais
• ISBN 10: 1581809395
• ISBN 13: 9781581809398
• Reliure: Relié
• Nombre de pages: 224
• Coordonnées du fabricant: non disponible
• Personne responsable: non disponible