Communicating Water's Value: Talking Points, Tips & Strategies - Couverture souple

Goetz, Melanie K.

Couverture souple

ISBN 10 : 158321979X ISBN 13 : 9781583219799

Editeur : American Water Works Association,US, 2014

Synopsis

Water professionals are responsible for shaping and sometimes changing consumers' perceptions about the value of water. Consumers can mistakenly undervalue water's worth by assuming it should be provided at no cost to the public. This book by Melanie Goetz outlines how water professionals can encourage customers to appreciate water as the precious commodity it is by driving the message that it needs to be paid for just like other valuable services. _x000d_
The tactics outlined can be especially useful during situations such as advocating for proposed rate hikes, or when conservation measures are needed. Goetz goes into depth about the consumer behavior and psychology that drives people's understanding of worth. Communicating Water's Value also includes "success stories" from various utilities and corporations who implemented strategies that effectively shaped and changed the public's perception of the value of water._x000d_

A propos du livre

À propos de l'auteur

Melanie writes about the value of water for the AWWA Journal and conducts webinars on on the topic through Forester University. She is President of Hughes & Stuart, which specializes in public outreach and stakeholders' advocacy with regard to environmental issues such as water, energy, wastewater, stormwater, and their infrastructures.

Détails de l'édition

• Éditeur: American Water Works Association,US
• Date d'édition: 2014
• Langue: anglais
• ISBN 10: 158321979X
• ISBN 13: 9781583219799
• Reliure: Broché
• Nombre de pages: 277
• Coordonnées du fabricant: non disponible
• Personne responsable: non disponible