Making News: A Straight-Shooting Guide to Media Relations - Couverture souple

Henderson, David

 
9781583484685: Making News: A Straight-Shooting Guide to Media Relations
Couverture souple
ISBN 10 : 158348468X ISBN 13 : 9781583484685
Editeur : iUniverse, 2008

Synopsis

Making News: A Straight-Shooting Guide to Media Relations is an insider's look at today's changing news media with essential tips for:How to ensure your story will be chosen as today's newsHow to gain credibility and achieve effective coverageHow to better communicate with reporters, editors and producersHow to use media coverage to build a distinctive brand imageFrom the perspective of an accomplished expert and with advice from leading journalists, Making News provides a deeper understanding of how the news business functions, how journalists judge the value of a legitimate story and how you can communicate with the media to achieve outstanding results. PRAISE FOR DAVID HENDERSON"Public relations is never as easy as it looks. So you are lucky to be reading this book, for few know PR as well as David Henderson. A skilled correspondent and a gifted man, David knows both sides of the process of delivering a message."-Harry SmithCBS News"David Henderson has worked both sides of the street-as a reporter and an advocate. He has that double advantage of knowing a story and knowing how to sell it."-Richard SerranoLos Angeles Times

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Présentation de l'éditeur

Making News: A Straight-Shooting Guide to Media Relations is an insider's look at today's changing news media with essential tips for:How to ensure your story will be chosen as today's newsHow to gain credibility and achieve effective coverageHow to better communicate with reporters, editors and producersHow to use media coverage to build a distinctive brand imageFrom the perspective of an accomplished expert and with advice from leading journalists, Making News provides a deeper understanding of how the news business functions, how journalists judge the value of a legitimate story and how you can communicate with the media to achieve outstanding results. PRAISE FOR DAVID HENDERSON"Public relations is never as easy as it looks. So you are lucky to be reading this book, for few know PR as well as David Henderson. A skilled correspondent and a gifted man, David knows both sides of the process of delivering a message."-Harry SmithCBS News"David Henderson has worked both sides of the street-as a reporter and an advocate. He has that double advantage of knowing a story and knowing how to sell it."-Richard SerranoLos Angeles Times

Biographie de l'auteur

David Henderson is a writer, veteran public relations agency executive and Emmy Award-winning former CBS News correspondent. He is a keynote speaker at strategic communications and media relations workshops and a lecturer at the University of Virginia. Henderson lives in Alexandria, Virginia.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
iUniverse
Date d'édition
2008
Langue
anglais
ISBN 10 
158348468X
ISBN 13 
9781583484685
Reliure
Broché
Nombre de pages
226
Coordonnées du fabricant
non disponible
Personne responsable
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