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Books for Sale: The Advertising and Promotion of Print Since the Fifteenth Century - Couverture rigide
Synopsis
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Présentation de l'éditeur
Advertising and promotion has always underpinned the business of bookselling. The process of marketing is pervasive and inescapable, yet it is often difficult for the historian to reconstruct. The essays in this book explore a wide variety of practices ranging from the earliest book advertisements in the fifteenth century to selling books online in the twenty-first.
Revue de presse
covers an important aspect of the book trade over 4 centuries succinctly. --Nicolas Barker, The Book Collector
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BOOKS FOR SALE: THE ADVERTISING AND PROMOTION OF PRINT SINCE THE FIFTEENTH CENTURY
Edité par
Oak Knoll Press and The British Library, New Castle, Delaware, 2009
ISBN 10 : 158456265X
ISBN 13 : 9781584562658
Ancien ou d'occasion
Couverture rigide
Vendeur : Oak Knoll Books, ABAA, ILAB, NEW CASTLE, DE, Etats-Unis
Évaluation du vendeur 5 sur 5 étoiles
hardcover, dust jacket. 6 x 9 inches. hardcover, dust jacket. 208 pages. Advertising and promotion have always underpinned the business of bookselling but are often difficult for the historian to reconstruct. Once books were being produced in multiple copies, the book trade invested time, money, and imagination in the attempt to stimulate demand, manipulate customer choice, and expand the market. The mixed uses of marketing, both as product information and as an expression of trade identity and commercial rivalries, offer a glimpse at trade practices and the circumstances of individual careers. This volume of eight original essays, with contributions by specialists in the promotion and marketing of print, as well as by leading historians of the book, explores themes that include the advertising and marketing techniques of booksellers and publishers across early modern Europe, the increasing use of newspaper and periodical advertisements in England and Ireland during the eighteenth and nineteenth centuries, and the dramatic impact of online marketing on the book trade. Other promotional tools discussed here range from the illustrated trade cards of eighteenth-century Paris to the rise of the book jacket and the cult of literary prizes in the twentieth century. N° de réf. du vendeur 100485
Acheter D'occasion
EUR 46,07
Expédition à EUR 7,61
Expédition nationale : Etats-Unis
Expédition nationale : Etats-Unis
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