Articles liés à Using Target Audience Analysis to Aid Strategic Level...

Using Target Audience Analysis to Aid Strategic Level Decisionmaking - Couverture souple

 
9781584876991: Using Target Audience Analysis to Aid Strategic Level Decisionmaking

Synopsis

The author explains how sophisticated social science research and behavioral profiling can be used to warn us of impeding issues and how that information might be used by senior strategy makers as a tool for testing and refining strategy. He explains the science behind what he calls population intelligence (POPINT) and makes a compelling case that the science of Target Audience Analysis (TAA) is now so well advanced that it must become a key component of future strategic decision-making. Military leaders, Federal, state, and municipal law enforcement professionals, communication strategists, intelligence community, and homeland security professionals may be interested in this behavioral profiling strategy to augment their operations.Criminal justice, military science, homeland security, and psychology, especially behavioral and forensic psychology students at the undergraduate and graduate levels may be interested in this volume.

Related products:

Legal Division Handbook 2017 is available here: https: //bookstore.gpo.gov/products/sku/072-000-00014-5

Intelligence Community Legal Reference Book, Summer 2016 is available here: https: //bookstore.gpo.gov/products/sku/044-000-02687-2

A Study of Active Shooter Incidents in the United States Between 2000 and 2013 can be found here: https: //bookstore.gpo.gov/products/sku/027-001-00101-3

Operationalizing Counter Threat Finance Strategies is available here: https: //bookstore.gpo.gov/products/sku/008-000-01131-1


Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

À propos de l?auteur

ABOUT THE AUTHOR

STEVE TATHAM is the Director of Operations at IOTA-Global Ltd, a specialist civilian Information Operations company and is the contracted subject matter expert for Strategic Communication and Target Audience Analysis at the North Atlantic Treaty Organization, Centre of Excellence for Strategic Communication in Latvia. He resigned from the United Kingdom's (UK) Armed Forces in July 2014.

On leaving, he was the UK's longest continuously serving Officer in Information Activities. Between 1998 and 2003, he worked in Media Operations, covering conflicts in Sierra Leone (2000), Afghanistan (2001), and Iraq (2003), where he was public spokesman for the invasion. Between 2003 and 2013, he worked in Information Operations and Psychological Operations. Dr. Tatham was the Commanding Officer of 15 (UK) Psychological Operations Group from 2010 to 2013, during which time he deployed on multiple occasions to Afghanistan; was involved at the operational level in operations in Libya and has deployed to East Africa in an advisory role. His final military appointment was as the Special Information Operations project officer in the UK Ministry of Defence Operations Directorate. In 2007, he advised the then commander of British Forces in Afghanistan on influence operations when the strategically vital town of Musa Qala was retaken by British and Afghan forces. The Pentagon later described that operation as the "single best thing to come out of Afghanistan."

Dr. Tatham is the author of two books: Losing Arab Hearts & Minds. The Coalition, Al-Jazeera and Muslim Public Opinion (Hurst & Co, 2006) and Behavioural Conflict: Why Understanding People's Motivations Will Prove Decisive In Future Conflict (Military Studies Press, 2012). Dr. Tatham holds an M.Phil. and a Ph.D. in international relations, both fo­cusing on ideas of influence and strategic communication in conflict areas.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Acheter neuf

Afficher cet article
EUR 22,41

Autre devise

EUR 11,86 expédition depuis Royaume-Uni vers France

Destinations, frais et délais

Autres éditions populaires du même titre

9781688450349: Using Target Audience Analysis to Aid Strategic Level Decisionmaking

Edition présentée

ISBN 10 :  1688450343 ISBN 13 :  9781688450349
Editeur : Independently published, 2015
Couverture souple

Résultats de recherche pour Using Target Audience Analysis to Aid Strategic Level...

Image d'archives

Dr. Steve Tatham
Edité par Department of the Army, 2016
ISBN 10 : 1584876999 ISBN 13 : 9781584876991
Neuf Paperback

Vendeur : Revaluation Books, Exeter, Royaume-Uni

Évaluation du vendeur 5 sur 5 étoiles Evaluation 5 étoiles, En savoir plus sur les évaluations des vendeurs

Paperback. Etat : Brand New. 68 pages. 9.00x6.00x0.16 inches. In Stock. N° de réf. du vendeur 1584876999

Contacter le vendeur

Acheter neuf

EUR 22,41
Autre devise
Frais de port : EUR 11,86
De Royaume-Uni vers France
Destinations, frais et délais

Quantité disponible : 1 disponible(s)

Ajouter au panier