We Me Them and It - Couverture souple

Simmons, John

Couverture souple

ISBN 10 : 1587990458 ISBN 13 : 9781587990458

Editeur : Texere Publishing, 2000

Synopsis

Words are a neglected resource in business life. They are available to us all; we can decide to use them well or badly. But most of the time we take words for granted and regard them purely as functional - "They're a bit like electricity - you need them to run a company but there's not much you can do to use them differently from anybody else." But the truth is that words can be used to give your business competetive advantage. So why ignore them? In this insightful work, leading corporate identity expert John Simmons demonstrates the power of words to move people - from employees to customers, to suppliers and the media. On a practical, individual level, the book shows managers how to write inspiring business proposals, memos and letters that will make a difference. Moreover, Simmons examines ideas and examples of the use of words and language within the overall management of a company's identity.

A propos du livre

À propos de l?auteur

John Simmons is a director of Interbrand Newell and Sorrell, one of the world's leading brand and corporate indentity consultants. He works with many larg companies - most recently Marks & Spencers, Waterstones, Royal Mail and Cable & Wireless.

Détails de l'édition

• Éditeur: Texere Publishing
• Date d'édition: 2000
• Langue: anglais
• ISBN 10: 1587990458
• ISBN 13: 9781587990458
• Reliure: Broché
• Nombre de pages: 255
• Coordonnées du fabricant: non disponible
• Personne responsable: non disponible