Synopsis
Many companies who claim to be selling products are really selling services. What used to be a product-driven economy is now replete with services. But unlike products, you can't touch services, hear or see them. Services are mainly just promises that somebody will do something. They are invisible. So how do you sell, develop and make them grow? This international bestseller, now in paperback, answers that question with insights on how the markets for services work and how customers think and behave towards your offering. When it comes to marketing and selling, the difference between products and services can be enormous. A treasury of bite-sized, practical and intelligent strategies, based upon the author's extensive experience. 'Selling the Invisible' will open your eyes to new ideas that will enhance the value and profitability of any company in today's service market.
Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.
À propos de l?auteur
Harry Beckwith founded and directs Beckwith Partners, a positioning and branding firm whose clients include Microsoft, ServiceMaster, ADP, Merck and Hewlett Packard. He is a Phi Beta Kappa graduate of Stanford and an internationally acclaimed business speaker. He also lectures at the universities of Minnesota and St Thomas in Minncapolis.
Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.
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Selling the Invisible: A Field Guide to Modern Marketing
Edité par
Texere Publishing, 2001
ISBN 10 : 1587990660
ISBN 13 : 9781587990663
Ancien ou d'occasion
Couverture rigide
Vendeur : AwesomeBooks, Wallingford, Royaume-Uni
Évaluation du vendeur 5 sur 5 étoiles
Hardcover. Etat : Very Good. Selling the Invisible: A Field Guide to Modern Marketing This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. . N° de réf. du vendeur 7719-9781587990663
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Selling the Invisible: A Field Guide to Modern Marketing
Edité par
Texere Publishing, 2001
ISBN 10 : 1587990660
ISBN 13 : 9781587990663
Ancien ou d'occasion
Couverture rigide
Vendeur : WeBuyBooks, Rossendale, LANCS, Royaume-Uni
Évaluation du vendeur 5 sur 5 étoiles
Etat : Good. Most items will be dispatched the same or the next working day. A copy that has been read but remains in clean condition. All of the pages are intact and the cover is intact and the spine may show signs of wear. The book may have minor markings which are not specifically mentioned. Ex library copy with usual stamps & stickers. N° de réf. du vendeur wbs3980140535
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Selling the Invisible: A Field Guide to Modern Marketing
Edité par
Cengage Learning, Inc, United States, Florence, 2001
ISBN 10 : 1587990660
ISBN 13 : 9781587990663
Ancien ou d'occasion
Paperback
Vendeur : WorldofBooks, Goring-By-Sea, WS, Royaume-Uni
Évaluation du vendeur 5 sur 5 étoiles
Paperback. Etat : Very Good. Many companies who claim to be selling products are really selling services. What used to be a product-driven economy is now replete with services. But unlike products, you can't touch services, hear or see them. Services are mainly just promises that somebody will do something. They are invisible. So how do you sell, develop and make them grow? This international bestseller, now in paperback, answers that question with insights on how the markets for services work and how customers think and behave towards your offering. When it comes to marketing and selling, the difference between products and services can be enormous. A treasury of bite-sized, practical and intelligent strategies, based upon the author's extensive experience. 'Selling the Invisible' will open your eyes to new ideas that will enhance the value and profitability of any company in today's service market. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. N° de réf. du vendeur GOR001291840
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Expédition depuis Royaume-Uni vers Etats-Unis
Quantité disponible : 3 disponible(s)
Image d'archives
Selling the Invisible: A Field Guide to Modern Marketing
Edité par
Cengage Learning, Inc, United States, Florence, 2001
ISBN 10 : 1587990660
ISBN 13 : 9781587990663
Ancien ou d'occasion
Paperback
Vendeur : WorldofBooks, Goring-By-Sea, WS, Royaume-Uni
Évaluation du vendeur 5 sur 5 étoiles
Paperback. Etat : Good. Many companies who claim to be selling products are really selling services. What used to be a product-driven economy is now replete with services. But unlike products, you can't touch services, hear or see them. Services are mainly just promises that somebody will do something. They are invisible. So how do you sell, develop and make them grow? This international bestseller, now in paperback, answers that question with insights on how the markets for services work and how customers think and behave towards your offering. When it comes to marketing and selling, the difference between products and services can be enormous. A treasury of bite-sized, practical and intelligent strategies, based upon the author's extensive experience. 'Selling the Invisible' will open your eyes to new ideas that will enhance the value and profitability of any company in today's service market. The book has been read but remains in clean condition. All pages are intact and the cover is intact. Some minor wear to the spine. N° de réf. du vendeur GOR001678784
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EUR 4,52
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Expédition depuis Royaume-Uni vers Etats-Unis
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Selling the Invisible : A Field Guide to Modern Marketing
Edité par
Texere, 2001
ISBN 10 : 1587990660
ISBN 13 : 9781587990663
Ancien ou d'occasion
Couverture rigide
Edition originale
Vendeur : Better World Books Ltd, Dunfermline, Royaume-Uni
Évaluation du vendeur 5 sur 5 étoiles
Etat : Very Good. 1st Edition. Former library copy. Pages intact with possible writing/highlighting. Binding strong with minor wear. Dust jackets/supplements may not be included. Includes library markings. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good. N° de réf. du vendeur 7108244-6
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Expédition depuis Royaume-Uni vers Etats-Unis
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Image d'archives
Selling the Invisible : A Field Guide to Modern Marketing
Edité par
Texere, 2001
ISBN 10 : 1587990660
ISBN 13 : 9781587990663
Ancien ou d'occasion
Couverture rigide
Edition originale
Vendeur : Better World Books Ltd, Dunfermline, Royaume-Uni
Évaluation du vendeur 5 sur 5 étoiles
Etat : Good. 1st Edition. Former library copy. Pages intact with minimal writing/highlighting. The binding may be loose and creased. Dust jackets/supplements are not included. Includes library markings. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good. N° de réf. du vendeur 7105827-6
Acheter D'occasion
EUR 5,41
Expédition à EUR 5,78
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Expédition depuis Royaume-Uni vers Etats-Unis
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Selling the Invisible: A Field Guide to Modern Marketing
Edité par
- -, 2001
ISBN 10 : 1587990660
ISBN 13 : 9781587990663
Ancien ou d'occasion
Couverture rigide
Vendeur : Bahamut Media, Reading, Royaume-Uni
Évaluation du vendeur 5 sur 5 étoiles
Hardcover. Etat : Very Good. This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. N° de réf. du vendeur 6545-9781587990663
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Selling the Invisible: A Field Guide to Modern Marketing
Vendeur : Irolita Books, Aurora, ON, Canada
Évaluation du vendeur 5 sur 5 étoiles
Softcover. Etat : VERY GOOD. Spine crease. No writing/markings. 272 pages. Marketing guide arguing that service businesses must focus on their relationships and delivery processes, since the product itself is invisible to buyers before purchase. Additional info or photos on request. Ships in sturdy cardboard packaging, with tracking and insurance. N° de réf. du vendeur 8073
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Selling the Invisible: A Field Guide to Modern Marketing
Edité par
Texere Publishing, 2001
ISBN 10 : 1587990660
ISBN 13 : 9781587990663
Ancien ou d'occasion
Couverture souple
Vendeur : Anybook.com, Lincoln, Royaume-Uni
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Etat : Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,350grams, ISBN:9781587990663. N° de réf. du vendeur 9427227
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Image d'archives
Selling the Invisible: A Field Guide to Modern Marketing
Edité par
Texere Publishing, 2001
ISBN 10 : 1587990660
ISBN 13 : 9781587990663
Ancien ou d'occasion
Couverture rigide
Vendeur : Brit Books, Milton Keynes, Royaume-Uni
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Hardcover. Etat : Used; Good. ***Simply Brit*** Welcome to our online used book store, where affordability meets great quality. Dive into a world of captivating reads without breaking the bank. We take pride in offering a wide selection of used books, from classics to hidden gems, ensuring there is something for every literary palate. All orders are shipped within 24 hours and our lightning fast-delivery within 48 hours coupled with our prompt customer service ensures a smooth journey from ordering to delivery. Discover the joy of reading with us, your trusted source for affordable books that do not compromise on quality. N° de réf. du vendeur mon0001629326
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