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The Art of the Advantage: 36 Strategies to Seize the Competitive Edge - Couverture rigide

Krippendorff, Kaihan

 
9781587991684: The Art of the Advantage: 36 Strategies to Seize the Competitive Edge
Couverture rigide
ISBN 10 : 1587991683 ISBN 13 : 9781587991684
Editeur : Texere Publishing, 2004

Synopsis

This work brings to life 36 centuries-old Chinese stratagems and explains how they can be applied to corporate or personal strategy. Using actual case studies, the author shows how companies who have used these Eastern strategies can get an edge on their Western competitors. Like Sun Tzu's immensely popular "Art of War", "The Art of the Advantage" uses political and military lessons to teach Western leaders about the Eastern philosophy of competing in the marketplace. At a time when companies are needing to compete on every level: price, strategy, distribution, manufacturing, customer service, R&D and operations, gaining any type of advantage is enormously important for a company's ultimate success. Crafted and proven in the past, yet still pertinent for business today, these 36 stratagems are a valuable asset in the game of business.

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Éditeur
Texere Publishing
Date d'édition
2004
Langue
anglais
ISBN 10 
1587991683
ISBN 13 
9781587991684
Reliure
Relié
Nombre de pages
288
Coordonnées du fabricant
non disponible
Personne responsable
non disponible