Women at Work: Tupperware, Passion Parties, and Beyond - Couverture rigide

Williams, L. Susan

Couverture rigide

ISBN 10 : 1588267202 ISBN 13 : 9781588267207

Editeur : Lynne Rienner Publishers Inc, 2010

Synopsis

Do Tupperware parties and Mary Kay sales empower individual women, or do they exploit personal relationships for corporate gain? Looking through the overlapping lenses of gender, work, and culture, Susan Williams and Michelle Bemiller critically explore the world of party plan sales. The authors investigate this $30 billion a year enterprise through a wide range of case studies that unpack its personal and professional results for women. Closely examining the promises of multilevel marketing programs, their book challenges the way we see women's participation in the party plan economy.|Do Tupperware parties and Mary Kay sales empower individual women, or do they exploit personal relationships for corporate gain? Looking through the overlapping lenses of gender, work, and culture, Susan Williams and Michelle Bemiller critically explore the world of party plan sales. The authors investigate this $30 billion a year enterprise through a wide range of case studies that unpack its personal and professional results for women. Closely examining the promises of multilevel marketing programs, their book challenges the way we see women's participation in the party plan economy.

Détails de l'édition

• Éditeur: Lynne Rienner Publishers Inc
• Date d'édition: 2010
• Langue: anglais
• ISBN 10: 1588267202
• ISBN 13: 9781588267207
• Reliure: Relié
• Nombre de pages: 250
• Coordonnées du fabricant: non disponible
• Personne responsable: non disponible