Gis Tutorial for Marketing - Couverture souple

Miller, Fred L.

Couverture souple

ISBN 10 : 1589480791 ISBN 13 : 9781589480797

Editeur : Environmental Systems Research Institute Inc.,U.S., 2007

Synopsis

The value of GIS technology for the business and marketing industry has never been greater than it is today. "GIS Tutorial for Marketing" demonstrates the types of analysis that can broaden the impact and improve the efficiency of marketing efforts. Filled with scenario-based, hands-on exercises, this tutorial addresses targeted promotional campaign development, merchandise strategy planning, retail site selection, and more. No previous GIS experience is required - this book will give beginning students or professionals the knowledge and experience required to gain a distinctive edge in planning marketing strategies and solving marketing problems. "GIS Tutorial for Marketing" includes a DVD that contains a 180-day trial version of ArcGIS 9.2 and a data CD with tutorial datasets and samples of ESRI Business Analyst and Tapestry data.

A propos du livre

À propos de l'auteur

Dr. Fred Miller is professor of marketing and telecommunications systems management at Murray State University. His teaching and research interests are in the fields of business GIS, Internet marketing, and global marketing management.

Détails de l'édition

• Éditeur: Environmental Systems Research Institute Inc.,U.S.
• Date d'édition: 2007
• Langue: anglais
• ISBN 10: 1589480791
• ISBN 13: 9781589480797
• Reliure: Broché
• Coordonnées du fabricant: non disponible
• Personne responsable: non disponible