Macromedia Flash is the industry standard design tool, providing rich opportunities for creative professionals in many areas of digital design and web development. With the release of the latest version of this exciting product, Flash MX 2004, Macromedia has yet again upped the standard for creating immersive digital experiences. With Flash, the possibilities for artistic expression and overcoming technical challenges are limited only by your imagination.
New Masters of Flash is both a global showcase and a practical tutorial book aimed at professional and aspiring designers who are looking for novel inspirations and imaginative techniques. Following the phenomenal success of the first two editions, this volume brings together some of the world's most awe-inspiring innovators. In it, you'll see the very finest examples of advanced interaction design, animation techniques, experimental digital art, graphic design, application development, e-learning, and commercial web design.
This book is a celebration of people and ideas. These "New Masters" are the legendary artists and designers who are continually expanding the horizons of motion graphics and interactive design. They share their influences, ideas, and artistic objectives in a series of individual essays that offer unique insights into the creative professional's life and workflow. They take the reader through step-by-step tutorials and case studies, explaining in detail how to re-create their interfaces, applications, effects, and experiments in Macromedia Flash MX 2004.
On the CD, you'll find tutorial source files, dditional examples, and interviews with the authors, together with other bonus goodies.
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Oliver Shaw has been dabbling with Flash for a number of years now. He earns his keep working as lead Flash developer for London-based design agency NOWWASHYOURHANDS. Before this, his work hats included interaction design, information architecture, and being an experience designer. He likes cheese, the outdoor life, and the color blue.
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