In Search of Stupidity: Over Twenty Years of High Tech Marketing Disasters - Couverture souple

Chapman, Merrill R.

Couverture souple

ISBN 10 : 1590597214 ISBN 13 : 9781590597217

Editeur : Apress, 2008

Synopsis

Includes new chapters and a "What have we learned?" analysis of all original chapters

Offers practical advice on avoiding PR disaster.

Includes a new foreword by Eric Sink

A propos du livre

À propos de l'auteur

Merrill R. (Rick) Chapman is the author of the first edition of In Search of Stupidity. He has worked in the software industry since 1978 as a programmer, salesman, support representative, senior marketing manager, and consultant for many different companies, including WordStar (really MicroPro, but no one remembers the name of the company), Ashton-Tate, IBM, Inso, Novell, Bentley Systems, Berlitz, Hewlett-Packard, and Ziff-Davis. His first computer was a Trash One (you antiques out there know what that is), and he began his career writing software inventory management systems for beer and soda distributors in New York City. He is the author of The Product Marketing Handbook for Software, coauthor of the Software Industry and Information Association's U.S. Software Channel Marketing and Distribution Guide, and periodically writes articles about software and high-tech marketing for a variety of publications.

Détails de l'édition

• Éditeur: Apress
• Date d'édition: 2008
• Langue: anglais
• ISBN 10: 1590597214
• ISBN 13: 9781590597217
• Reliure: Broché
• Numéro d'édition: 2
• Nombre de pages: 412
• Coordonnées du fabricant: non disponible
• Personne responsable: non disponible