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Synopsis
Includes new chapters and a "What have we learned?" analysis of all original chapters
Offers practical advice on avoiding PR disaster.
Includes a new foreword by Eric Sink
Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.
À propos de l?auteur
Merrill R. (Rick) Chapman is the author of the first edition of In Search of Stupidity. He has worked in the software industry since 1978 as a programmer, salesman, support representative, senior marketing manager, and consultant for many different companies, including WordStar (really MicroPro, but no one remembers the name of the company), Ashton-Tate, IBM, Inso, Novell, Bentley Systems, Berlitz, Hewlett-Packard, and Ziff-Davis. His first computer was a Trash One (you antiques out there know what that is), and he began his career writing software inventory management systems for beer and soda distributors in New York City. He is the author of The Product Marketing Handbook for Software, coauthor of the Software Industry and Information Association's U.S. Software Channel Marketing and Distribution Guide, and periodically writes articles about software and high-tech marketing for a variety of publications.
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In Search of Stupidity: Over 20 Years of High-Tech Marketing Disasters: Over Twenty Years of High Tech Marketing Disasters
Edité par
Apress, 2006
ISBN 10 : 1590597214
ISBN 13 : 9781590597217
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In Search of Stupidity: Over Twenty Years of High Tech Marketing Disasters
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Paperback. Etat : Very Good. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. N° de réf. du vendeur GOR004147440
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In Search of Stupidity: Over Twenty Years of High Tech Marketing Disasters 2nd Edition
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Paperback. Etat : Very Good. This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. N° de réf. du vendeur 6545-9781590597217
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In Search of Stupidity: Over Twenty Years of High Tech Marketing Disasters 2nd Edition
Vendeur : AwesomeBooks, Wallingford, Royaume-Uni
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Paperback. Etat : Very Good. In Search of Stupidity: Over Twenty Years of High Tech Marketing Disasters 2nd Edition This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. N° de réf. du vendeur 7719-9781590597217
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In Search of Stupidity: Over Twenty Years of High Tech Marketing Disasters
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Paperback. Etat : Good. No Jacket. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less 1.2. N° de réf. du vendeur G1590597214I3N00
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In Search of Stupidity: Over Twenty Years of High Tech Marketing Disasters
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Paperback. Etat : Very Good. No Jacket. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less 1.2. N° de réf. du vendeur G1590597214I4N00
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In Search of Stupidity: Over Twenty Years of High Tech Marketing Disasters
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Paperback. Etat : Very Good. No Jacket. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less 1.2. N° de réf. du vendeur G1590597214I4N00
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In Search of Stupidity: Over Twenty Years of High Tech Marketing Disasters
Vendeur : ThriftBooks-Atlanta, AUSTELL, GA, Etats-Unis
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Paperback. Etat : Very Good. No Jacket. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less 1.2. N° de réf. du vendeur G1590597214I4N00
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In Search of Stupidity: Over Twenty Years of High Tech Marketing Disasters
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Paperback. Etat : Good. No Jacket. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less 1.2. N° de réf. du vendeur G1590597214I3N00
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In Search of Stupidity : Over 20 Years of High-Tech Marketing Disasters
Edité par
Apress L. P., 2006
ISBN 10 : 1590597214
ISBN 13 : 9781590597217
Ancien ou d'occasion
Couverture souple
Vendeur : Better World Books, Mishawaka, IN, Etats-Unis
Évaluation du vendeur 5 sur 5 étoiles
Etat : Very Good. Former library book; may include library markings. Used book that is in excellent condition. May show signs of wear or have minor defects. N° de réf. du vendeur 9164519-20
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