Command Attention: Promoting Your Organization the Marine Corps Way - Couverture rigide

Oliver, Keith

 
9781591146452: Command Attention: Promoting Your Organization the Marine Corps Way
Couverture rigide
ISBN 10 : 1591146453 ISBN 13 : 9781591146452
Editeur : Naval Institute Press, 2009

Synopsis

The U.S. Marine Corps is widely recognised and admired as the undisputed leader in presenting its case as the world’s most effective military organisation. This book explains how to promote your own group with the same effectiveness. Written primarily for new Marine Public Affairs Officers (PAOs), this handy reference will also prove useful to Marine Corps leaders assigned to independent duty as well as those who are de facto PAOs. Col. Keith Oliver uses numerous real-life examples to teach practitioners how to aggressively and effectively promote their units and programs via speeches, the news media, and in-house newsletters, newspapers and websites. He includes tips on public speaking, handling interviews and building solid relationships. This guide is equally beneficial to other military service PAOs and civilian public relations professionals.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

À propos de l?auteur

Col. Keith Oliver, USMC (Ret.), chairs the Public Affairs Leadership Department at the Defense Information School. He served as a PAO in Operations Iraqi Freedom and Desert Storm. He lives in Arnold, MD.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
Naval Institute Press
Date d'édition
2009
Langue
anglais
ISBN 10 
1591146453
ISBN 13 
9781591146452
Reliure
Relié
Nombre de pages
192
Coordonnées du fabricant
non disponible
Personne responsable
non disponible