Juice: The Creative Fuel That Drives World-Class Inventors - Couverture rigide

Schwartz, Evan I.

 
9781591392880: Juice: The Creative Fuel That Drives World-Class Inventors
Couverture rigide
ISBN 10 : 1591392888 ISBN 13 : 9781591392880
Editeur : Harvard Business Review Press, 2004

Synopsis

Building value in our global economy increasingly demands creating new opportunities and solving new problems. In a nutshell, that's what inventors do. Just as software has driven growth and opened new markets over the past generation, invention is poised to become the X-factor for the future. With a foreword by former Microsoft research chief Nathan Myhrvold, this groundbreaking book takes us inside the laboratories and inside the minds of some of today's leading inventors to demystify the critical process by which they imagine and create.

Evan I. Schwartz argues that invention has remained steeped in myth and misunderstanding. We tend to view invention as a byproduct of accidental discovery or supernatural genius rather than what it truly is: a focused quest fueled by a special creativity latent in each of us. Juice juxtaposes the stories of classic inventors with a new breed of innovators, such as hypersonic sound inventor Woody Norris, genomics pioneer Lee Hood, mechanical whiz Dean Kamen, and business systems inventor Jay Walker. Schwartz reveals the brilliant strategies--including pinpointing problems, crossing knowledge boundaries, visualizing results, applying analogies, and embracing failure--that today's inventors use to journey beyond imagination and bring back ideas that can change the world.

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À propos de l?auteur

Evan I. Schwartz is a contributing writer for MIT's Technology Review and a former editor at Business Week. He is the author of "The Last Lone Inventor," "Digital Darwinism," and "Webonomics."

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
Harvard Business Review Press
Date d'édition
2004
Langue
anglais
ISBN 10 
1591392888
ISBN 13 
9781591392880
Reliure
Relié
Nombre de pages
224
Coordonnées du fabricant
non disponible
Personne responsable
non disponible