Give Your Speech, Change the World - Couverture souple

Morgan, Nick

Couverture souple

ISBN 10 : 1591397146 ISBN 13 : 9781591397144

Editeur : Harvard Business Review Press, 2005

Synopsis

Do you remember the topic of the last speech you heard? If not, you're not alone. In fact, studies show that audiences remember only 10% to 30% of speech or presentation content. Given those bleak statistics, why do we give speeches at all? We give them, says communications expert Nick Morgan, because they remain the most powerful way of connecting with audiences since ancient Greek times. But as we've evolved to a more conversational mode of public speaking, thanks to television, we have forgotten much of what the Greeks taught us about the nonverbal aspects of speech-giving: the physical connection with audiences that can create an almost palpable emotional bond. Morgan says this "kinesthetic connection" comes from truly listening to your audience--not just with your brain but with your body. In this book, he draws from more than 20 years as a speech coach and consultant, combining the best of ancient Greek oratory with modern communications research to offer a new, audience-centered approach to public speaking. Through entertaining and insightful examples, Morgan illustrates a 3 part process--focusing on content development, rehearsal, and delivery--that will enable readers of all experience levels to give more effective, passion-filled speeches that move audiences to action.

A propos du livre

À propos de l'auteur

Nick Morgan is a seasoned communication consultant, former editor of the Harvard Management Communication Letter, and the founder of Public Words, a communications coaching company. The book is based on over 20 years of experience as a speech writer and consultant and Morgan practices kinesthetic speaking himself.

Détails de l'édition

• Éditeur: Harvard Business Review Press
• Date d'édition: 2005
• Langue: anglais
• ISBN 10: 1591397146
• ISBN 13: 9781591397144
• Reliure: Broché
• Nombre de pages: 240
• Coordonnées du fabricant: non disponible
• Personne responsable: non disponible