Do you remember the topic of the last speech you heard? If not, you're not alone. In fact, studies show that audiences remember only 10% to 30% of speech or presentation content. Given those bleak statistics, why do we give speeches at all? We give them, says communications expert Nick Morgan, because they remain the most powerful way of connecting with audiences since ancient Greek times. But as we've evolved to a more conversational mode of public speaking, thanks to television, we have forgotten much of what the Greeks taught us about the nonverbal aspects of speech-giving: the physical connection with audiences that can create an almost palpable emotional bond. Morgan says this "kinesthetic connection" comes from truly listening to your audience--not just with your brain but with your body. In this book, he draws from more than 20 years as a speech coach and consultant, combining the best of ancient Greek oratory with modern communications research to offer a new, audience-centered approach to public speaking. Through entertaining and insightful examples, Morgan illustrates a 3 part process--focusing on content development, rehearsal, and delivery--that will enable readers of all experience levels to give more effective, passion-filled speeches that move audiences to action.
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Nick Morgan is a seasoned communication consultant, former editor of the Harvard Management Communication Letter, and the founder of Public Words, a communications coaching company. The book is based on over 20 years of experience as a speech writer and consultant and Morgan practices kinesthetic speaking himself.
Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.
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Paperback. Etat : Good. 240 pages. ex-library bookDo you remember the topic of the last speech you heard? If not, you're not al one. In fact, studies show that audiences remember only 10% to 30% of speech or presentation content. Given those bleak statistics, why do we give speeches at a ll? We give them, says communications expert Nick Morgan, because they remain th e most powerful way of connecting with audiences since ancient Greek times. But as we've evolved to a more conversational mode of public speaking, thanks to tel evision, we have forgotten much of what the Greeks taught us about the nonverbal aspects of speech-giving: the physical connection with audiences that can creat e an almost palpable emotional bond. Morgan says this kinesthetic connection c omes from truly listening to your audiencenot just with your brain but with yo ur body. In this book, he draws from more than 20 years as a speech coach and co nsultant, combining the best of ancient Greek oratory with modern communications research to offer a new, audience-centered approach to public speaking. Through entertaining and insightful examples, Morgan illustrates a 3 part processfocu sing on content development, rehearsal, and deliverythat will enable readers o f all experience levels to give more effective, passion-filled speeches that mov e audiences to action. N° de réf. du vendeur 5171d
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