Redefining Global Strategy: Crossing Borders in A World Where Differences Still Matter - Couverture rigide

Ghemawat, Pankaj

 
9781591398660: Redefining Global Strategy: Crossing Borders in A World Where Differences Still Matter
Couverture rigide
ISBN 10 : 1591398665 ISBN 13 : 9781591398660
Editeur : Harvard Business Review Press, 2007

Synopsis

Why do so many global strategies fail--despite companies' powerful brands and other border-crossing advantages? Seduced by market size, the illusion of a borderless, "flat" world, and the allure of similarities, firms launch one-size-fits-all strategies.

But cross-border differences are larger than we often assume, explains Pankaj Ghemawat in Redefining Global Strategy. Most economic activity--including direct investment, tourism, and communication--happens locally, not internationally.

In this "semiglobalized" world, one-size-fits-all strategies don't stand a chance. Companies must instead reckon with cross-border differences. Ghemawat shows you how--by providing tools for:

- Assessing the cultural, administrative, geographic, and economic differences between countries at the industry level and deciding which ones merit attention.

- Tracking the implications of particular border-crossing moves for your company's ability to create value.

- Creating superior performance with strategies optimized for adaptation (adjusting to differences), aggregation (overcoming differences), and arbitrage (exploiting differences), and for compound objectives.

In-depth examples reveal how companies such as Cemex, Toyota, Procter & Gamble, Tata Consultancy Services, IBM, and GE Healthcare have adroitly managed cross-border differences--as well as how other well-known companies have failed at this challenge.

Crucial for any business competing across borders, this book will transform the way you approach global strategy.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

À propos de l?auteur

Pankaj Ghemawat is the Anselmo Rubiralta Professor of Global Strategy at IESE Business School in Barcelona and the Jaime and Josefina Chua Tiampo Professor (on leave) at Harvard Business School. His Harvard Business Review article Regional Strategies for Global Leadership won the McKinsey Award in 2005.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
Harvard Business Review Press
Date d'édition
2007
Langue
anglais
ISBN 10 
1591398665
ISBN 13 
9781591398660
Reliure
Relié
Numéro d'édition
1
Nombre de pages
272
Coordonnées du fabricant
non disponible
Personne responsable
non disponible

Autres éditions populaires du même titre

9781633696068: Redefining Global Strategy: Crossing Borders in a World Where Differences Still Matter

Edition présentée

ISBN 10 :  1633696065 ISBN 13 :  9781633696068
Editeur : Harvard Business Review Press, 2018
Couverture rigide