Articles liés à Mobile Commerce: Technology, Theory and Applications

Mobile Commerce: Technology, Theory and Applications - Couverture rigide

Mennecke, Brian E; Strader, Troy

 
9781591400448: Mobile Commerce: Technology, Theory and Applications
Couverture rigide
ISBN 10 : 1591400449 ISBN 13 : 9781591400448
Editeur : IGI Publishing, 2002

Synopsis

M-commerce (mobile-commerce) refers to e-commerce activities carried out via a mobile terminal such as a phone or PDA. M-commerce appliations for both individuals and organizations are expected to grow considerably over the next few years. This text addresses issues pertaining to the development, deployment and use of these applications. Its objective is to provide a single source of contemporary information about mobile commerce including the technology (hardware and software) involved, research on the expected impact of this technology on business and consumers and case studies describing comtemporaty m-commerce applications and lessons learned.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

Éditeur
IGI Publishing
Date d'édition
2002
Langue
anglais
ISBN 10 
1591400449
ISBN 13 
9781591400448
Reliure
Relié
Nombre de pages
366
Coordonnées du fabricant
non disponible
Personne responsable
gpsr@libri.de
gpsr@libri.de

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