M-Commerce: Global Experiences And Perspectives - Couverture rigide

Dholakia, Nikhilesh

Couverture rigide

ISBN 10 : 1591403154 ISBN 13 : 9781591403159

Editeur : IGI Publishing, 2006

Synopsis

Focuses on the growth of mobile telecommunications and mobile commerce around the world. To provide a global perspective, this book describes approaches from three major regions of the world - North America, Europe, and Asia-Pacific - and highlights several countries from each region.

A propos du livre

À propos de l?auteur

Nikhilesh Dholakia is Professor of Marketing, E-Commerce, and International Business in the College of Business Administration at the University of Rhode Island (URI). He has published extensively in the fields of Marketing, e-Commerce, and Consumer Culture. Dr. Dholakia holds a Ph.D. from the Kellogg School of Management at Northwestern University. Morten Rask is Assistant Professor of International Business, Marketing and E-business in Department of Management and International Business Studies at the Aarhus School of Business in Denmark. His Ph.D. dissertation was about Global B2B e-commerce. He holds an M.Sc. in International Business Economics and a Ph.D. in International Business from Aalborg University in Denmark, and has practical work experiences in Silicon Valley, USA. Ruby Roy Dholakia is Professor of Marketing and E-Commerce in the College of Business Administration, University of Rhode Island (URI)

Détails de l'édition

• Éditeur: IGI Publishing
• Date d'édition: 2006
• Langue: anglais
• ISBN 10: 1591403154
• ISBN 13: 9781591403159
• Reliure: Relié
• Nombre de pages: 332
• Coordonnées du fabricant: non disponible
• Personne responsable: non disponible