Articles liés à Contemporary Research In E-Marketing (1)

Contemporary Research In E-Marketing (1) - Couverture rigide

 
9781591403722: Contemporary Research In E-Marketing (1)
Couverture rigide
ISBN 10 : 1591403723 ISBN 13 : 9781591403722
Editeur : IGI Publishing, 2004

Synopsis

E-Marketing is intrinsically inter-disciplinary. Academic researchers in many fields are conducting research in this area. Contemporary Research in E-Marketing, Volume 1 brings the work being conducted in many disciplines to one outlet, encouraging cross-fertilization of ideas and greater dissemination of key research concepts.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

À propos de l'auteur

Sandeep Krishnamurthy is Associate Professor of E-Commerce and Marketing at the University of Washington, Bothell. He obtained his Ph.D. from the University of Arizona in marketing and economics. He has developed and taught several innovative courses related to E-Commerce to both MBA and undergraduate students. He has written extensively about E-Commerce. Most recently, he has published a 450 page MBA textbook titled- ""E-Commerce Management: Text and Cases.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
IGI Publishing
Date d'édition
2004
Langue
anglais
ISBN 10 
1591403723
ISBN 13 
9781591403722
Reliure
Relié
Nombre de pages
356
Éditeur
Krishnamurthy Sandeep
Coordonnées du fabricant
non disponible
Personne responsable
non disponible