Maximize Business Profits Through E-partnerships - Couverture souple

Zhao, Fang

Couverture souple

ISBN 10 : 1591406323 ISBN 13 : 9781591406327

Editeur : IRM Press, 2006

Synopsis

The fast expansion of popular Websites reinforces the importance of online strategic alliances through e-partnerships and their business successes. However, many e-business partnerships fail to achieve their goals of partnerships. Written from an international perspective, ""Maximize Business Profits Through E-Partnerships"", provides a practical, insightful and comprehensive guide for both brick-and-mortar and dot.com companies to address the challenges of building and managing productive e-partnerships to capitalize on business earnings. It provides practical solutions to developing effective e-partnerships through a systematic inquiry into the nature and processes of e-partnering.

A propos du livre

À propos de l'auteur

Fang Zhao is currently a lecturer at School of Management, Business Faculty, RMIT University, Melbourne, Australia. She is also Senior Supervisor of Doctor of Business Administration (DBA) & MBA. She has published internationally over 30 refereed research works mostly in the areas of innovation and entrepreneurship; e-business management; performance measurement; and higher education management.

Détails de l'édition

• Éditeur: IRM Press
• Date d'édition: 2006
• Langue: anglais
• ISBN 10: 1591406323
• ISBN 13: 9781591406327
• Reliure: Broché
• Nombre de pages: 250
• Coordonnées du fabricant: non disponible
• Personne responsable: non disponible