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Trading Up: Why Consumers Want New Luxury Goods... And How Companies Create Them - Couverture rigide
Synopsis
Book by Silverstein Michael J Fiske Neil
Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.
Présentation de l'éditeur
Trading up isn?t just for the wealthy anymore. These days no one is shocked when an administrative assistant buys silk pajamas at Victoria?s Secret. Or a young professional buys only Kendall-Jackson premium wines. Or a construction worker splurges on a $3,000 set of Callaway golf clubs.
In dozens of categories, these ?new luxury? brands now sell at huge premiums over conventional goods, and in much larger volumes than traditional ?old luxury? goods. Trading Up has become the definitive book about this growing trend.
Biographie de l'auteur
Michael J. Silverstein is a senior vice president of The Boston Consulting Group and the coauthor of the business bestseller Trading Up. He works with leading companies around the world.
Neil Fiske is the former head of the Chicago office of The Boston Consulting Group and is now the CEO of Bath & Body Works.
John Butman is an established business author and journalist.
Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.
- ÉditeurPortfolio
- Date d'édition2004
- ISBN 10 1591840805
- ISBN 13 9781591840800
- ReliureRelié
- Langueanglais
- Nombre de pages300
- Coordonnées du fabricantnon disponible
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EUR 7,42
EUR 23,79 expédition depuis Etats-Unis vers France
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Trading Up (Revised Edition): Why Consumers Want New Luxury Goods . . . and How Companiescreate Them
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Portfolio 29/12/2004, 2004
ISBN 10 : 1591840805
ISBN 13 : 9781591840800
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Vendeur : Bahamut Media, Reading, Royaume-Uni
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Etat : Very Good. Shipped within 24 hours from our UK warehouse. Clean, undamaged book with no damage to pages and minimal wear to the cover. Spine still tight, in very good condition. Remember if you are not happy, you are covered by our 100% money back guarantee. N° de réf. du vendeur 6545-9781591840800
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Trading Up (Revised Edition): Why Consumers Want New Luxury Goods . . . and How Companiescreate Them
Edité par
Portfolio 29/12/2004, 2004
ISBN 10 : 1591840805
ISBN 13 : 9781591840800
Ancien ou d'occasion
Couverture rigide
Vendeur : AwesomeBooks, Wallingford, Royaume-Uni
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Etat : Very Good. This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. . N° de réf. du vendeur 7719-9781591840800
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Trading Up (revised edition): Why Consumers Want New Luxury Goods . . . and How Companies Create Them
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Portfolio Hardcover, 2004
ISBN 10 : 1591840805
ISBN 13 : 9781591840800
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Vendeur : medimops, Berlin, Allemagne
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Etat : good. Befriedigend/Good: Durchschnittlich erhaltenes Buch bzw. Schutzumschlag mit Gebrauchsspuren, aber vollständigen Seiten. / Describes the average WORN book or dust jacket that has all the pages present. N° de réf. du vendeur M01591840805-G
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Trading Up: Why Consumers Want New Luxury Goods -and How Companies Create Them
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Portfolio Penguin, 2005
ISBN 10 : 1591840805
ISBN 13 : 9781591840800
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Vendeur : Anybook.com, Lincoln, Royaume-Uni
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Etat : Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has hardback covers. In good all round condition. No dust jacket. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,600grams, ISBN:1591840805. N° de réf. du vendeur 8693921
Quantité disponible : 1 disponible(s)
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Trading Up (Revised Edition): Why Consumers Want New Luxury Goods . . . and How Companies Create Them
Edité par
Portfolio, 2005
ISBN 10 : 1591840805
ISBN 13 : 9781591840800
Ancien ou d'occasion
Couverture rigide
Vendeur : Anybook.com, Lincoln, Royaume-Uni
Évaluation du vendeur 5 sur 5 étoiles
Etat : Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has hardback covers. In good all round condition. Dust jacket in good condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,600grams, ISBN:9781591840800. N° de réf. du vendeur 9607249
Quantité disponible : 1 disponible(s)
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Trading Up (Revised Edition): Why Consumers Want New Luxury Goods . . . and How Companiescreate Them
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Penguin Putnam Inc, United States, New York, 2004
ISBN 10 : 1591840805
ISBN 13 : 9781591840800
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Paperback
Vendeur : WorldofBooks, Goring-By-Sea, WS, Royaume-Uni
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Paperback. Etat : Very Good. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. N° de réf. du vendeur GOR001218308
Quantité disponible : 3 disponible(s)
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Trading Up (Revised Edition): Why Consumers Want New Luxury Goods . . . and How Companiescreate Them
Edité par
Portfolio, 2004
ISBN 10 : 1591840805
ISBN 13 : 9781591840800
Ancien ou d'occasion
Couverture rigide
Vendeur : ThriftBooks-Atlanta, AUSTELL, GA, Etats-Unis
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Hardcover. Etat : Very Good. No Jacket. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less 1.2. N° de réf. du vendeur G1591840805I4N00
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Trading Up: Why Consumers Want New Luxury Goods. And How Companies Create Them (Revised and Updated)
Edité par
Portfolio Hardcover, 2004
ISBN 10 : 1591840805
ISBN 13 : 9781591840800
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Couverture rigide
Vendeur : Bookmonger.Ltd, HILLSIDE, NJ, Etats-Unis
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hardcover. Etat : Good. Crease on cover and a few pages*. N° de réf. du vendeur mon0000647454
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Trading Up: Why Consumers Want New Luxury Goods. And How Companies Create Them (Revised and Updated)
Edité par
Portfolio Hardcover, 2004
ISBN 10 : 1591840805
ISBN 13 : 9781591840800
Ancien ou d'occasion
Couverture rigide
Vendeur : Wonder Book, Frederick, MD, Etats-Unis
Évaluation du vendeur 5 sur 5 étoiles
Etat : Very Good. Very Good condition. Very Good dust jacket. Revised and updated edition. A copy that may have a few cosmetic defects. May also contain light spine creasing or a few markings such as an owner's name, short gifter's inscription or light stamp. Bundled media such as CDs, DVDs, floppy disks or access codes may not be included. N° de réf. du vendeur Q13C-00945
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Trading Up: Why Consumers Want New Luxury Goods. And How Companies Create Them (Revised and Updated)
Edité par
Portfolio Hardcover, 2004
ISBN 10 : 1591840805
ISBN 13 : 9781591840800
Ancien ou d'occasion
Couverture rigide
Vendeur : Wonder Book, Frederick, MD, Etats-Unis
Évaluation du vendeur 5 sur 5 étoiles
Etat : Good. Good condition. Very Good dust jacket. With remainder mark. A copy that has been read but remains intact. May contain markings such as bookplates, stamps, limited notes and highlighting, or a few light stains. N° de réf. du vendeur L17J-00372
Quantité disponible : 1 disponible(s)