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Trading Up: Why Consumers Want New Luxury Goods... And How Companies Create Them - Couverture rigide
Synopsis
Book by Silverstein Michael J Fiske Neil
Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.
Présentation de l'éditeur
Trading up isn?t just for the wealthy anymore. These days no one is shocked when an administrative assistant buys silk pajamas at Victoria?s Secret. Or a young professional buys only Kendall-Jackson premium wines. Or a construction worker splurges on a $3,000 set of Callaway golf clubs.
In dozens of categories, these ?new luxury? brands now sell at huge premiums over conventional goods, and in much larger volumes than traditional ?old luxury? goods. Trading Up has become the definitive book about this growing trend.
Biographie de l'auteur
Michael J. Silverstein is a senior vice president of The Boston Consulting Group and the coauthor of the business bestseller Trading Up. He works with leading companies around the world.
Neil Fiske is the former head of the Chicago office of The Boston Consulting Group and is now the CEO of Bath & Body Works.
John Butman is an established business author and journalist.
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Trading Up (revised edition): Why Consumers Want New Luxury Goods . . . and How Companies Create Them
Edité par
Portfolio Hardcover, 2004
ISBN 10 : 1591840805
ISBN 13 : 9781591840800
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Vendeur : medimops, Berlin, Allemagne
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Etat : good. Befriedigend/Good: Durchschnittlich erhaltenes Buch bzw. Schutzumschlag mit Gebrauchsspuren, aber vollständigen Seiten. / Describes the average WORN book or dust jacket that has all the pages present. N° de réf. du vendeur M01591840805-G
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Trading Up: Why Consumers Want New Luxury Goods -and How Companies Create Them
Edité par
Portfolio Penguin, 2005
ISBN 10 : 1591840805
ISBN 13 : 9781591840800
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Vendeur : Anybook.com, Lincoln, Royaume-Uni
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Etat : Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has hardback covers. In good all round condition. No dust jacket. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,600grams, ISBN:1591840805. N° de réf. du vendeur 8693921
Quantité disponible : 1 disponible(s)
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Trading Up (Revised Edition): Why Consumers Want New Luxury Goods . . . and How Companies Create Them
Edité par
Portfolio, 2005
ISBN 10 : 1591840805
ISBN 13 : 9781591840800
Ancien ou d'occasion
Couverture rigide
Vendeur : Anybook.com, Lincoln, Royaume-Uni
Évaluation du vendeur 5 sur 5 étoiles
Etat : Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has hardback covers. In good all round condition. Dust jacket in good condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,600grams, ISBN:9781591840800. N° de réf. du vendeur 9607249
Quantité disponible : 1 disponible(s)
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Trading Up: Why Consumers Want New Luxury Goods. And How Companies Create Them (Revised and Updated)
Edité par
Portfolio Hardcover, 2004
ISBN 10 : 1591840805
ISBN 13 : 9781591840800
Ancien ou d'occasion
Couverture rigide
Vendeur : ThriftBooks-Atlanta, AUSTELL, GA, Etats-Unis
Évaluation du vendeur 5 sur 5 étoiles
Hardcover. Etat : Very Good. No Jacket. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less 1.2. N° de réf. du vendeur G1591840805I4N00
Quantité disponible : 1 disponible(s)
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Trading Up (Revised Edition): Why Consumers Want New Luxury Goods . . . and How Companiescreate Them
Edité par
Portfolio, 2004
ISBN 10 : 1591840805
ISBN 13 : 9781591840800
Ancien ou d'occasion
Couverture rigide
Vendeur : Reuseabook, Gloucester, GLOS, Royaume-Uni
Évaluation du vendeur 5 sur 5 étoiles
Hardcover. Etat : Used; Good. Dispatched, from the UK, within 48 hours of ordering. This book is in good condition but will show signs of previous ownership. Please expect some creasing to the spine and/or minor damage to the cover. Ripped/damaged jacket. The dust jacket of this book is slightly damaged/ripped, however, this does not affect the internal condition. N° de réf. du vendeur CHL10538976
Quantité disponible : 1 disponible(s)
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Trading Up: Why Consumers Want New Luxury Goods. And How Companies Create Them (Revised and Updated)
Edité par
Portfolio Hardcover, 2004
ISBN 10 : 1591840805
ISBN 13 : 9781591840800
Ancien ou d'occasion
Couverture rigide
Vendeur : Bookmonger.Ltd, HILLSIDE, NJ, Etats-Unis
Évaluation du vendeur 4 sur 5 étoiles
hardcover. Etat : Good. Crease on cover and a few pages*. N° de réf. du vendeur mon0000647454
Quantité disponible : 1 disponible(s)
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Trading Up : Why Consumers Want New Luxury Goods and How Companies Create Them
Edité par
Penguin Publishing Group, 2004
ISBN 10 : 1591840805
ISBN 13 : 9781591840800
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Vendeur : Better World Books, Mishawaka, IN, Etats-Unis
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Etat : Very Good. rev. Used book that is in excellent condition. May show signs of wear or have minor defects. N° de réf. du vendeur GRP64902844
Quantité disponible : 2 disponible(s)
Image d'archives
Trading Up: Why Consumers Want New Luxury Goods. And How Companies Create Them (Revised and Updated)
Edité par
Portfolio Hardcover, 2004
ISBN 10 : 1591840805
ISBN 13 : 9781591840800
Ancien ou d'occasion
Couverture rigide
Vendeur : Wonder Book, Frederick, MD, Etats-Unis
Évaluation du vendeur 5 sur 5 étoiles
Etat : Very Good. Very Good condition. Very Good dust jacket. Revised and updated edition. A copy that may have a few cosmetic defects. May also contain light spine creasing or a few markings such as an owner's name, short gifter's inscription or light stamp. Bundled media such as CDs, DVDs, floppy disks or access codes may not be included. N° de réf. du vendeur Q13C-00945
Quantité disponible : 1 disponible(s)
Image d'archives
Trading Up: Why Consumers Want New Luxury Goods. And How Companies Create Them (Revised and Updated)
Edité par
Portfolio Hardcover, 2004
ISBN 10 : 1591840805
ISBN 13 : 9781591840800
Ancien ou d'occasion
Couverture rigide
Vendeur : Wonder Book, Frederick, MD, Etats-Unis
Évaluation du vendeur 5 sur 5 étoiles
Etat : Good. Good condition. Very Good dust jacket. With remainder mark. A copy that has been read but remains intact. May contain markings such as bookplates, stamps, limited notes and highlighting, or a few light stains. N° de réf. du vendeur L17J-00372
Quantité disponible : 1 disponible(s)
Image d'archives
Trading Up: Why Consumers Want New Luxury Goods. And How Companies Create Them (Revised and Updated)
Edité par
Portfolio Hardcover, 2004
ISBN 10 : 1591840805
ISBN 13 : 9781591840800
Ancien ou d'occasion
Couverture rigide
Vendeur : More Than Words, Waltham, MA, Etats-Unis
Évaluation du vendeur 5 sur 5 étoiles
Etat : Good. . . All orders guaranteed and ship within 24 hours. Before placing your order for please contact us for confirmation on the book's binding. Check out our other listings to add to your order for discounted shipping. N° de réf. du vendeur WAL-V-0c-01820
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