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Small Giants: Companies That Choose to Be Great Instead of Big - Couverture rigide

Burlingham, Bo

 
9781591840930: Small Giants: Companies That Choose to Be Great Instead of Big
Couverture rigide
ISBN 10 : 1591840937 ISBN 13 : 9781591840930
Editeur : Portfolio Hardcover, 2005

Synopsis


Most books about successful businesses focus on public companies, where the definition for success is steady growth in revenue and profits. Yet there are many excellent, privately held companies marching to the beat of a different drum; they have stricken revenue and profit growth from the top of their mission statements. Instead, they define themselves by their passion for their products and their commitment to their employees, customers, and community—embracing a clarity and loyalty to purpose that’s an anomaly in today’s environment.

Small Giants is a fascinating book about the unconventional people who run these purpose-driven companies. Longtime Inc. magazine editor Bo Burlingham takes us deep
inside these companies to determine the secret ingredient, the elusive “mojo” that makes them great.

He profiles fourteen of the best, including Anchor Brewing, CitiStorage, Clif Bar Inc., Righteous Babe Records, Reel Precision Manufacturing, and Zingerman’s Community of Businesses. These companies are consistently profitable yet have consciously resisted convention by staying small and great instead of becoming large and mediocre.

For anyone who wants to explore America’s most innovative and inspiring small business successes, this unique book is the place to start.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

À propos de l'auteur

Bo Burlingham is editor at large at Inc. magazine. He has also written for Esquire, Harper’s, Mother Jones, and The Boston Globe, among other publications, and is the coauthor, with Jack Stack, of The Great Game of Business and A Stake in the Outcome.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
Portfolio Hardcover
Date d'édition
2005
Langue
anglais
ISBN 10 
1591840937
ISBN 13 
9781591840930
Reliure
Relié
Nombre de pages
256
Coordonnées du fabricant
non disponible
Personne responsable
M.E.G Cards & Gifts
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