The Marketing Gurus: Lessons from the Best Marketing Books of All Time - Couverture rigide

Murray, Chris; The Editors At Soundview Executive Book Summaries

Couverture rigide

ISBN 10 : 1591841054 ISBN 13 : 9781591841050

Editeur : Portfolio Hardcover, 2006

Synopsis

Since 1978, Soundview Executive Book Summaries has offered its subscribers condensed versions of the best business books published each year. Soundview’s summaries have won it acclaim as the definitive selection service for sophisticated business book readers.

For the first time ever, Soundview is bringing together summaries of seventeen essential marketing classics in a single volume. The Marketing Gurus includes two all-new,
previously unpublished summaries—The Tipping Point by Malcolm Gladwell and Crossing the Chasm by Geoffrey Moore.

Other featured books include:

• Positioning by Jack Trout and Al Ries
• Kotler on Marketing by Philip Kotler
• The Popcorn Report by Faith Popcorn
• The Anatomy of Buzz by Emanuel Rosen
• Purple Cow by Seth Godin
• Relationship Marketing by Regis McKenna

And more

The Marketing Gurus distills thousands of pages into fewer than three hundred, making it ideal for busy professionals, students, and anyone curious about how marketing has evolved.

A propos du livre

À propos de l'auteur

Chris Murray is the editor of Soundview Executive Book Summaries, a subscription service that summarizes the best, most influential business books every year.

Détails de l'édition

• Éditeur: Portfolio Hardcover
• Date d'édition: 2006
• Langue: anglais
• ISBN 10: 1591841054
• ISBN 13: 9781591841050
• Reliure: Relié
• Nombre de pages: 304
• Coordonnées du fabricant: non disponible
• Personne responsable: M.E.G Cards & Gifts; 443000000000; paula@megcards.com; ; 48 Cloyfin Road; Unit 4, 48 Cloyfin Road; Coleraine; Londonderry; BT52 2NY; Irlande