Small Is the New Big: and 183 Other Riffs, Rants, and Remarkable Business Ideas - Couverture rigide

Godin, Seth

Couverture rigide

ISBN 10 : 1591841267 ISBN 13 : 9781591841265

Editeur : Portfolio, 2006

Synopsis

As one of today’s most influential business thinkers, Seth Godin helps his army of fans stay focused, stay connected, and stay dissatisfied with the status quo, the ordinary, the boring. His books, blog posts, magazine articles, and speeches have inspired countless entrepreneurs, marketing people, innovators, and managers around the world.

 

Now, for the first time, Godin has collected the most provocative short pieces from his pioneering blog—ranked #70 by Feedster (out of millions published) in worldwide readership. This book also includes his most popular columns from Fast Company magazine, and several of the short e-books he has written in the last few years.

A sample:

   • Bon Jovi And The Pirates

   • Christmas Card Spam

   • Clinging To Your Job Title?

   • How Much Would You Pay to Be on Oprah’s Show?

   • The Persistence of Really Bad Ideas

   • The Seduction of “Good Enough”

   • What Happens When It's All on Tape?

   • Would You Buy Life Insurance at a Rock Concert?

Small is the New Big is a huge bowl of inspiration that you can gobble in one sitting or dip into at any time. As Godin writes in his introduction: “I guarantee that you'll find some ideas that don’t work for you. But I’m certain that you're smart enough to see the stuff you’ve always wanted to do, buried deep inside one of these riffs. And I’m betting that once inspired, you’ll actually make something happen.”

A propos du livre

À propos de l'auteur

Seth Godin is an entrepreneur, a sought-after lecturer, a monthly columnist for Fast Company, and an all-around business gadfly. He’s the bestselling author of Permission Marketing, Unleashing the Ideavirus, The Big Red Fez, Survival Is Not Enough, and Purple Cow.

Détails de l'édition

• Éditeur: Portfolio
• Date d'édition: 2006
• Langue: anglais
• ISBN 10: 1591841267
• ISBN 13: 9781591841265
• Reliure: Relié
• Nombre de pages: 352
• Coordonnées du fabricant: non disponible
• Personne responsable: M.E.G Cards & Gifts; 443000000000; paula@megcards.com; ; 48 Cloyfin Road; Unit 4, 48 Cloyfin Road; Coleraine; Londonderry; BT52 2NY; Irlande