Competition Demystified: A Radically Simplified Approach to Business Strategy - Couverture souple

Greenwald, Bruce C.; Kahn, Judd

Couverture souple

ISBN 10 : 1591841801 ISBN 13 : 9781591841807

Editeur : Penguin Publishing Group, 2007

Synopsis

Bruce Greenwald, one of the nation's leading business professors, presents a new and simplified approach to strategy that cuts through much of the fog that has surrounded the subject. Based on his hugely popular course at Columbia Business School, Greenwald and his coauthor, Judd Kahn, offer an easy-to-follow method for understanding the competitive structure of your industry and developing an appropriate strategy for your specific position.

Over the last two decades, the conventional approach to strategy has become frustratingly complex. It's easy to get lost in a sophisticated model of your competitors, suppliers, buyers, substitutes, and other players, while losing sight of the big question: Are there barriers to entry that allow you to do things that other firms cannot?

A propos du livre

À propos de l?auteur

Bruce Greenwald is the Robert Heilbrun Professor of Economics at Columbia University Business School, where his class on strategy draws standing-room-only crowds.

Détails de l'édition

• Éditeur: Penguin Publishing Group
• Date d'édition: 2007
• Langue: anglais
• ISBN 10: 1591841801
• ISBN 13: 9781591841807
• Reliure: Broché
• Nombre de pages: 416
• Coordonnées du fabricant: non disponible
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