The Back of the Napkin - Couverture rigide

Roam, Dan

Couverture rigide

ISBN 10 : 1591841992 ISBN 13 : 9781591841999

Editeur : Portfolio, 2008

Synopsis

Book by Roam Dan

A propos du livre

Présentation de l'éditeur

When Herb Kelleher was brainstorming about how to beat traditional airlines, he grabbed a bar napkin and a pen. Three dots to represent three cities. Three arrows to show direct flights. Problem solved, and the picture made it easy to sell Southwest Airlines to investors and customers. Consultant Dan Roam shows readers how to harness their innate talent for visual thinking, promising that thinking with pictures can help anyone discover and develop new ideas, solve problems in unexpected ways and dramatically improve their ability to share their insights.

Biographie de l'auteur

Dan Roam is the president of Digital Roam Inc., a consultancy firm that helps businesses solve complex problems. His clients include Google, eBay, HBO, and News Corp. He lectures around the world and lives in San Francisco.

Détails de l'édition

• Éditeur: Portfolio
• Date d'édition: 2008
• Langue: anglais
• ISBN 10: 1591841992
• ISBN 13: 9781591841999
• Reliure: Relié
• Nombre de pages: 256
• Coordonnées du fabricant: Portfolio; https://www.wetones.co.uk/; ; 105 Golborne Rd; London; W10 5NL; Royaume-Uni
• Personne responsable: M.E.G Cards & Gifts; 443000000000; paula@megcards.com; ; 48 Cloyfin Road; Unit 4, 48 Cloyfin Road; Coleraine; Londonderry; BT52 2NY; Irlande