The Knack: How Street-smart Entrepreneurs Learn to Handle Whatever Comes Up - Couverture rigide

Burlingham, Bo; Brodsky, Norm

Couverture rigide

ISBN 10 : 1591842212 ISBN 13 : 9781591842217

Editeur : Portfolio, 2008

Synopsis

Book by Brodsky Norm Burlingham Bo

A propos du livre

Présentation de l'éditeur

People starting out in business tend to seek step-by-step formulas or specific rules, but in reality there are no magic bullets. Rather, says veteran entrepreneur Norm Brodsky, there's a mentality that helps street-smart people solve problems and pursue opportunities as they arise. He calls it "the knack" and it has made all the difference to the eight successful start-ups of his career.

Brodsky explores this mind-set every month in Inc. magazine, in the hugely popular column he co-writes with journalist and author Bo Burlingham (best known for his acclaimed book Small Giants). In both their column and now their audio book, they tell stories about real companies facing real challenges, and tell listeners how to apply "the knack" to their own businesses.

Brodsky and Burlingham offer essential advice such as:

· Follow the numbers-that's the best way to spot problems before they become life threatening

· Keep focusing on your real goal-it's amazingly easy to get sidetracked by secondary concerns

· Don't get so close to the problem that you lose all perspective

Brodsky and Burlingham prove that street smarts and business acumen can be within any entrepreneur's reach.

Quatrième de couverture

Too many start-ups don't make the grade - what makes a successful business take off?

Starting a new business is exciting, but there are many traps for the unwary. Some would-be entrepreneurs stick so firmly to their step-by-step guides that they don't see what's really going on. Others become so obsessed with potential problems they lose sight of the bigger picture. What they really need, according to serial entrepreneur Norm Brodsky, is a mindset that will help them to stay focussed on the real goals and grab opportunities whenever they arise. He calls it 'the knack'. It's helped him to build eight phenomenally successful companies, and in this book he uses stories of real companies facing real challenges to show you how to develop it too.

Based on the hugely successful Street Smarts column in Inc. magazine, co-written by author and journalist Bo Burlingham.

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Détails de l'édition

• Éditeur: Portfolio
• Date d'édition: 2008
• Langue: anglais
• ISBN 10: 1591842212
• ISBN 13: 9781591842217
• Reliure: Relié
• Nombre de pages: 256
• Coordonnées du fabricant: non disponible
• Personne responsable: M.E.G Cards & Gifts; 443000000000; paula@megcards.com; ; 48 Cloyfin Road; Unit 4, 48 Cloyfin Road; Coleraine; Londonderry; BT52 2NY; Irlande