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Reality Check: The Irreverent Guide to Outsmarting, Outmanaging, and Outmarketing Your Competition - Couverture rigide

Kawasaki, Guy

 
9781591842231: Reality Check: The Irreverent Guide to Outsmarting, Outmanaging, and Outmarketing Your Competition
Couverture rigide
ISBN 10 : 1591842239 ISBN 13 : 9781591842231
Editeur : Portfolio Hardcover, 2008

Synopsis

More uncommon common sense from the bestselling author of The Art of the Start.

In Silicon Valley slang, a “bozo explosion” is what causes a lean, mean, fighting machine of a company to slide into mediocrity. As Guy Kawasaki puts it, “If the two most popular words in your company are partner and strategic, and partner has become a verb, and strategic is used to describe decisions and activities that don’t make sense” . . . it’s time for a reality check.

For nearly three decades, Kawasaki has earned a stellar reputation as an entrepreneur, venture capitalist, and irreverent pundit. His 2004 bestseller, The Art of the Start, has become the most acclaimed bible for small business. And his blog is consistently one of the fifty most popular in the world.

Now, Kawasaki has compiled his best wit, wisdom, and contrarian opinions in handy book form. From competition to customer service, innovation to marketing, he shows readers how to ignore fads and foolishness while sticking to commonsense practices. He explains, for instance:

• How to get a standing ovation
• The art of schmoozing
• How to create a community
• The top ten lies of entrepreneurs
• Everything you wanted to know about getting a job in Silicon Valley but didn’t know who to ask

Provocative, useful, and very funny, this “no bull shiitake” book will show you why readers around the world love Guy Kawasaki.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

À propos de l'auteur

Guy Kawasaki, who helped make Macintosh a household name, now runs Garage Technology Ventures, a venture-capital firm. He has held his workshop, “Boot Camp for Start-ups,” around the world. Kawasaki is the author of seven previous books, including Rules for Revolutionaries.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
Portfolio Hardcover
Date d'édition
2008
Langue
anglais
ISBN 10 
1591842239
ISBN 13 
9781591842231
Reliure
Relié
Nombre de pages
496
Coordonnées du fabricant
non disponible
Personne responsable
M.E.G Cards & Gifts
443000000000
paula@megcards.com

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