Overpromise and Overdeliver: How to Design and Deliver Extraordinary Customer Experiences - Couverture rigide

Barrera, Rick

 
9781591842682: Overpromise and Overdeliver: How to Design and Deliver Extraordinary Customer Experiences
Couverture rigide
ISBN 10 : 1591842689 ISBN 13 : 9781591842682
Editeur : Portfolio, 2009

Synopsis

Book by Barrera Rick

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

Présentation de l'éditeur

The old cliche is that smart companies underpromise and overdeliver. But in today's crowded market, underpromising is a ticket to oblivion. Companies like American Girl, Best Buy and Apple came out of nowhere to dominate their markets. How did they scoop their bigger and wealthier competition? It wasn't through a fat marketing budget, it was because they made, and kept, dangerously ambitious promises. In fact, they overpromised to lure customers in - and then overdelivered to keep them.

Revue de presse

and Apple came out of nowhere to dominate their --markets. How did they scoop their bigger and

wealthier competition? It wasn't through a fat --marketing budget, it was because they made, and

kept, dangerously ambitious promises. In fact, --they overpromised to lure customers in - and then

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
Portfolio
Date d'édition
2009
Langue
anglais
ISBN 10 
1591842689
ISBN 13 
9781591842682
Reliure
Relié
Nombre de pages
226
Coordonnées du fabricant
non disponible
Personne responsable
M.E.G Cards & Gifts
443000000000
paula@megcards.com

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