Billion Dollar Lessons: What You Can Learn from the Most Inexcusable Business Failures of the Last 25 Ye ars - Couverture souple

Carroll, Paul B.; Mui, Chunka

Couverture souple

ISBN 10 : 1591842891 ISBN 13 : 9781591842897

Editeur : Penguin Publishing Group, 2009

Synopsis

Unusual book

A propos du livre

Présentation de l'éditeur :

”This book is your chance to learn from others’ mistakes.”-- Entrepreneur

In the 1960s, IBM CEO Tom Watson called an executive into his office after his venture lost $10 million. The man assumed he was being fired. Watson told him, “Fired? Hell, I spent $10 million educating you. I just want to be sure you learned the right lessons.”

There are thousands of books about successful companies but virtually none about the lessons to be learned from those that crash and burn. Now Paul Carroll and Chunka Mui draw on research into more than 750 flameouts to reveal the seven biggest reasons for business failure.

Biographie de l'auteur :

Paul B. Carroll wrote for The Wall Street Journal for seventeen years. The author of Big Blues,/I, he founded Context, the first "new economy" magazine, in 1997. Now a freelance writer, he lives outside Sacramento, California.

Chunka Mui is the coauthor of the major business bestseller Unleashing the Killer App and a fellow at Diamond Management and Technology Consultants. He lectures and consults widely on strategy and innovation, and lives in Chicago, Illinois.

À propos de cette édition

• Éditeur: Penguin Publishing Group
• Date d'édition: 2009
• ISBN 10: 1591842891
• ISBN 13: 9781591842897
• Reliure: Broché
• Nombre de pages: 336