Design Is How It Works: How the Smartest Companies Turn Products into Icons - Couverture rigide

Greene, Jay

 
9781591843221: Design Is How It Works: How the Smartest Companies Turn Products into Icons
Couverture rigide
ISBN 10 : 1591843227 ISBN 13 : 9781591843221
Editeur : Penguin, 2011

Synopsis

There's a new race in business to embrace "design thinking." Yet most executives have no clue what to make of the recent buzz about design. It's rarely the subject of business retreats. It's not easily measurable. To many, design is simply a crapshoot.

Drawing on interviews with top executives such as Virgin's Richard Branson and Nike's Mark Parker, Jay Greene illuminates the methods of companies that rely on design to stand out in their industries. From the experiences of those at companies from Porsche to REI to Lego, we learn that design isn't merely about style and form. The heart of design is rethinking the way products and services work for customers in real life. Greene explains how:

-Porsche pit its designers against each other to create its bestselling Cayenne SUV

-Clif listened intently to customers, resulting in the industry-changing Luna energy bar

-OXO paid meticulous attention to the details, turned its LiquiSeal mug from an abysmal failure into one of its greatest successes

-LEGO started saying no to its designers-saving its brick business in the process

Greene shows how important it is to build a culture in which design is more than an after-the-fact concern-it's part of your company's DNA. Design matters at every stage of the process. It isn't easy, and it increases costs, but it also boosts profits, sometimes to a massive extent. In an increasingly competitive marketplace, design represents the best chance you have of transcending your competitors.

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À propos de l?auteur

Jay Greene, former Seattle bureau chief for BusinessWeek and an award-winning journalist, has written about business and technology for more than two decades. He has also written for the Seattle Times, the Orange Country Register, the Cleveland Plain Dealer, and Variety. He lives in Seattle.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
Penguin
Date d'édition
2011
Langue
anglais
ISBN 10 
1591843227
ISBN 13 
9781591843221
Reliure
Relié
Nombre de pages
256
Coordonnées du fabricant
non disponible
Personne responsable
Terminal Video
n.pederzini@terminaldistribuzione.com

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